B2B Digital Marketer

What are the core elements you could be missing when you create that landing page, LinkedIn Post, Facebook Update, or Tweet?

Frank Somma, author of B2B is Really P2P: How to Win With High Touch in a High Tech World shares in this episode that he found the key differentiator is always him. But you can’t hire Frank – and you don’t need to.

What Frank refers to are the skills that need to be a more prevalent part of your digital marketing that frequently we may have viewed as obscure or not considered at all.

As a digital marketer, you have to move people to a sale by removing perceived risk and opening the potential for trust to enter your ideal client\'s mind. You don’t need to learn to be a silver-tonged devil or a wizard of sales copy.    

Frank shares insights into how to listen better, understand better and serve better. It’s about creating a connection.

Your ideal clients are sorting through so much information out there-many things coming at them all day every day. How do you help them to distinguish your organization\'s solutions from another? Frank knows how, and he shares that in this episode.

Steve Goldhaber shares his insights in how to effectively identify and solve your customer’s problems. Learn why it’s important to produce high-quality content that not only generates revenue, but also helps your customers move forward. Steve also shares some key takeaways from his book, “What’s Your Problem?”

Filip Galetic shares his insight in how marketing is all about being helpful to people and making their lives easier. According to Filip, trying to be the smartest person in the room or being the cleverest marketer out there is a poor strategy and will definitely not solve your customer’s problems.

David Meerman Scott shares his insights in how digital marketing can be differently. It\'s not about taking something existing and just recreating it online; it\'s all about finding new and different ways to do things and reimagining the unlimited possibilities of doing digital marketing. David also shares his insights from his book, Fanocracy, and how to turn your fans into customers and your customers into fans.

The B2B Digital Marketer podcast is all about the new and innovative ways and debunking the hype for marketers that need to support and influence solutions and services with longer sales cycles. Listen to big-name marketers, authors, practitioners, and professors talk strategies, tactics, ideas, routines, and tools every B2B Digital Marketer can leverage.