In today's voice note, I share an insightful discovery from a conversation with the VP of E-commerce at a large manufacturing company. During our chat, I learned that the feature driving high growth and adoption on their e-commerce site wasn’t search or product recommendations—it was the simple addition of favorites and lists. This seemingly basic tool has completely changed how customers interact with their platform, allowing them to curate their essential products, save time, and reduce friction.

The company capitalized on this by personally training customers, webinars and extensive marketing, proving that simplifying the customer’s experience can lead to increased return visits and spending. Tune in as I explore how minor enhancements can significantly impact customer satisfaction and business growth.

Dive into Episode 1 of the B2B eCommerce Show as our panel of B2B eCommerce experts explores the evolving landscape of B2B eCommerce. From groundbreaking technologies to market trends, this episode covers key insights and predictions for the future.

• Explore the impact of AI on B2B transactions and customer interactions.
• Discover how eCommerce platforms are evolving amidst digital transformation demands.
• Understand the dynamics of B2B marketplaces and the need for clear definitions.
• Dive into discussions on the consolidation of B2B eCommerce platforms and key market players.
• Learn about the shift towards digital-first strategies in response to changing buyer behaviors.

Experts included

• Jason Hein
• Jason Greenwood
• Jay Schneider
• Sam Aldinger

Welcome to the B2B eCommerce Show! We're thrilled to kick off what promises to be an insightful and transformative journey into the world of B2B eCommerce.

In this trailer episode, hosts Justin King and Sarah Falcon dive into what makes this podcast essential listening for anyone in the B2B e-commerce space. From exploring market dynamics and innovative technological advances to discussing the importance of customer adoption, engagement, and acquisition, we cover it all.

B2B eCommerce Association

B2B eCommerce Professional Level One Certification