B2B Growth Jump | LandingRabbit

Most companies don't fail at change because of a bad strategy.

They fail because the people who have to do the work were never part of it. A new process gets rolled out and people get trained, but six months later everyone is quietly back to the old way of working.

In this episode of B2B Growth Jump, we chat with Joel Spenner from Spenner Performance Services about why most change initiatives fail and how to get people to actually adopt them.

We cover:

✅ Why people go back to the old way even after they've been "trained"

✅ How to turn the go-to person in your team from your biggest resistor into a change champion

✅ Why you should train and change together, not one after the other

✅ How to cut the bloat out of your processes (lessons from General Electric's Work-Out)

✅ Why training completion rates are the wrong thing to measure, and what to look at instead

If you're leading a new process, a new tool, or any change in how your team works, start with the people who'll be doing the job and what's in it for them.

Learn more about Joel's work here https://spennerservices.com/

Most founders don't struggle because they have a bad product.

They struggle because they haven't clearly decided who it's for, what problem it solves, and why someone should choose it.

In this episode with Simon from Lemoncore, we discuss:

✅ What positioning actually is (and why it affects everything from sales to your homepage)

✅ How to avoid the most common positioning mistakes founders make

✅ How to test and refine your positioning without rebuilding your product every few months

You get practical tips on how to think about positioning so your website, sales conversations, and product all tell the same story.

Need help with positioning?

Get in touch with Simon:

https://www.linkedin.com/in/simon-schmitz-tx/

Need a new website?

Get in touch with Toni via LinkedIn DM: https://linkedin.com/in/tonihopponen or sign up for LandingRabbit at https://landingrabbit.com

#positioning #b2bgrowth #b2bmarketing #b2bsales #gotomarket #saasmarketing #startups #landingpages #landingrabbit

More B2B buyers are asking themselves the same question right now:

“Can I trust this product?”

AI has made it easier than ever to create an app and a fancy-looking landing page. But that also means buyers trust less of what they see online.

That’s why founder videos matter more than ever.

In this episode of B2B Growth Jump, we talk with Chris Wickson, founder of ReelFlow, about why B2B websites need more founder-led content, how short-form video is changing buyer journeys, and why authentic founder videos outperform overly polished marketing.

In this episode, we cover:

✅ Why B2B websites often feel too static (and boring)

✅ How founder videos build trust in the age of AI slop

✅ How video helps buyers navigate your website

✅ How you can get started with videos without a big production setup

If you’re a B2B founder or part of a GTM team, this episode will change how you think about video, trust, and websites.

Perfect for:

✅ B2B founders

✅ SaaS marketers

✅ GTM teams

Learn how you can create interactive founder videos with ReelFlow https://reelflow.com

Connect with Chris in LinkedIn for any ReelFlow help and questions: https://linkedin.com/in/chris-wickson

Learn how you can turn the video transcripts into landing pages and blog posts with LandingRabbit https://landingrabbit.com

Connect with Toni in LinkedIn for any LandingRabbit help and questions: https://linkedin.com/in/tonihopponen

#b2bmarketing #b2bsales #gotomarket #videomarketing #saasmarketing #b2bgrowth #contentmarketing #landingpages #landingrabbit

Selling to developers sounds easy. Until you try it.

They understand the problem. They see the value.
And still… they might not buy.

Why?

Because developers think differently.

They believe they can build it themselves.

They undervalue their own time.

And often, the real buyer isn’t even the one you’re talking to.

In this episode of B2B Growth Jump, we talk with Arnold Noronha (founder of Screenshotbot) about why selling developer tools is so hard, and what founders can do to actually make it work.

In this episode, we cover:

✅ Why most DevTools startups struggle with sales
✅ Why developers resist buying (even when they need the product)
✅ Why bottom-up sales works better than top-down
✅ How open source can help (and hurt) your business
✅ How AI is changing how developers think about building vs buying

If you’re a B2B founder building for developers, this episode is for you.

Perfect for:
✅ B2B founders building DevTools
✅ Engineers thinking about starting a company
✅ GTM teams selling to technical audiences

You can find out more about Screenshotbot via https://screenshotbot.io/

#b2bmarketing #b2bsales #b2bsaas #devtools #b2bgrowth #opensource #landingrabbit

In this episode of B2B Growth Jump, we chat with Brian Martynowicz from Latitude about how founders can use LinkedIn content to get visible, build relationships, and get warm leads to join their sales calls.

Most founders know they should post on LinkedIn.

But many don’t because they’re chasing the perfect post. They set the bar so high that only the “really good” posts get published. So they post rarely, or never.

In this episode, we cover:

✅ Why consistency matters more than posting every day

✅ Why many founders never start posting (and how to fix that)

✅ What actually works on LinkedIn right now

✅ Why personal stories often perform better than “expert advice”

✅ How to come up with content ideas from your daily work

If you’re a B2B founder or part of a GTM team, LinkedIn is still one of the best ways to build trust and inbound opportunities if you stick with it.

And once you get started, with LandingRabbit, you can turn your LinkedIn posts into blog posts and landing pages without much effort.

LandingRabbit is perfect for:

✅ B2B founders

✅ GTM teams

✅ Anyone building an audience on LinkedIn

Learn more at https://landingrabbit.com

#b2bmarketing #linkedinmarketing #contentmarketing #b2bgrowth #saasmarketing #landingrabbit

In this first episode of B2B Growth Jump, Toni (Founder of LandingRabbit) talks with Cole from Citable about how AI search is changing SEO and what startup founders should do about it.

Most startup websites have only a few pages.

But in the age of AI search, that’s no longer enough.

When people ask ChatGPT, Claude, or other AI tools for recommendations, they don’t see 10 blue links anymore. They see just a few answers. If your company isn’t one of them, you’re invisible.

In this conversation you’ll learn:

✅ Why a single landing page is not enough for AI search

✅ The difference between traditional SEO and AI-driven search (GEO)

✅ How startups can compete with bigger companies in AI search results

✅ Where to find the real questions your customers are asking

✅ Why documentation and tutorials are becoming powerful traffic drivers

✅ How to structure content so AI agents can understand and cite it

✅ Why founder insights matter more than generic AI-generated content

You’ll also hear practical advice for early-stage founders who don’t have time to produce large amounts of content—but still want to grow their visibility.

If you’re building a B2B startup and wondering how to get discovered in the era of AI search, this episode is a great place to start.

Try LandingRabbit:

https://landingrabbit.com

Learn more about Citable:

https://getcitable.com

#AISEO #b2bmarketing #startupgrowth #contentmarketing #saasmarketing #landingpages #AIsearch #foundermarketing #landingrabbit #citable