In this episode Benji talks to Doug Bell , CMO at LeanData.  
Discussed in this episode: 
Why MQL/SQL shouldn't be the Holy Grail
Improving prospect experience
Content that converts

In this replay episode, we talk to Alex Heddle, Vice President of Publishing at Big Machine Music.

In this episode Benji talks to Mary Keough , the Senior Marketing Strategist at Gorilla 76 .  
Discussed in this episode: 
How to hone your job posts
4 red flags to watch out for when looking for a marketing job
The power of clarity around roles on your team   


My biggest red flag is when they have a very general term like "plan, execute, and analyze, a digital marketing strategy." Am I in charge of the website? Blogs? SEO? Paid social? The digital sphere is gigantic. Huge red flag.

In this episode Benji talks to Will Lyon, Sr. Manager of Strategic Marketing and Industry Solutions at 6 Sense. 
Discussed in this episode: 
Increasing your TAM effectively with Data
Using data to discern resonance and inform strategy
How to warm a new market

In this episode Benji talks to Ken Marshall , Chief Growth Officer at RevenueZen . 
Discussed in this episode: 
Systems to turn your website into a powerful tool that generates new sales inquiries
A holistic approach to demand generation
Honing the why behind your marketing efforts

In this episode, Benji talks to Jonathan Kazarian , the Founder and CEO of Accelevents. 
Discussed in this episode: 
how to best collect and leverage event data
how to leverage events as a core of your B2B marketing strategy
Utilizing the data to create forums for targeted groups

In this replay episode, we talk to Rob Volk, Founder at Foxbox Digital.

In this episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura.
Discussed in this episode:
The 5 distinct Marketing units for optimal business performance
Demand capture vs. demand creator
How to better measure your marketing efforts

In this episode, Benji talks to Tirrah Switzer, Senior Director of Product Marketing at Community Brands.
Discussed in this episode:
Why best practices aren't enough in win/loss interviews
Comparing in-house to 3rd party
How to best implement findings from the research

In this episode, Benji talks to Devin Reed, Head of Content Strategy at Gong.
We discuss, how to build credibility by being authentic and how to create a culture where creativity and innovation thrive.