In this episode we talk to Jessica Cross, Manager of Demand Generation at RollWorks.
Jessica shares:
1) Why it can't be a team of one
2) What roles you need
3) The experience/skills to look for in filling those roles
4) Why everyone needs to be doing ABM
Follow Jessica on Twitter: https://twitter.com/JFayeSF
Get that ICP Template that Jessica mentions in this episode:
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