In this episode we talk to Tom Geary, Founder and Executive Creative Director of School of Thought.

1. The good news and bad news: the bar is impossibly low

2.The problem: herd mentality

1. Is it the brand vs. data? Nope!

2. The importance of striking an emotional chord. We’ve always done it, but now Google’s proven its effectiveness: whitepaper

3. How to set yourself up for success, as a marketer.

Connect with Tom on LinkedIn: https://www.linkedin.com/in/tom-geary-7538261/

Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program?

Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth

In this episode we talk to Matt Burns, Founder of Global HR Collective.

1. What are the complementary skills between B2B marketing & HR?

2. Why the alignment of internal / external messaging is so critical.

3. The importance of personal branding for C-Suite executives.

4. How to think in terms of innovation to transform HR

Connect with Matt on LinkedIn: https://www.linkedin.com/in/matt-d-burns/

In this episode we talk to Heidi Howell-Green, VP of Marketing at BrightMove.

Heidi shares:

Why should you start a brand ambassador program?

What can some of the benefits be?

Should you think about this with both customers & employees?

How can you get started?

What are some of the results that have been seen?

Follow Heidi on Twitter: https://twitter.com/hlhgreen

In this episode Carlos Hidalgo speaks with Tim Washer, Corporate Comedian and Emcee about how B2B brands can get more human in their content by using humor. We discuss Tim's journey to corporate comedy and he shares how humor evokes connection at the human level.

At the end of the podcast, he makes a generous offer to the B2B Growth audience.

In this episode we talk to Laurence Hayden, Vice President of Petrochem at TÜV SÜD.

1. What is "Big Data"

2. Where is your business on the Innovation diffusion curve

3. How to prepare your team for this brave new world

4. The 4 Pitfalls of Data: volume, timeliness, veracity, type

5. Data is great, analytics is great but if it can’t be translated to or presented as an intuitive human understanding it’s unlikely to generate any traction.

Connect with Laurence on LinkedIn: https://www.linkedin.com/in/laurence-hayden/

In this episode, we introduce a brand new series with Carlos Hidalgo.

In this episode we talk to Liston Witherill, Founder of Liston Witherill Consulting. Liston is a sales coach, keynote speaker & the host of The Liston.io Show.

In this episode we talk to Jeremy Barlow, Senior Director of Demand Generation at Diligent.

In this episode we talk to Brandon Walker, VP of Sales at Untappd.

1. Teaching the value of ROI, and avoiding a sticker shock response

2. Cutting through the noise in the first 15 seconds

3. Leveraging a delegated influencer to help execute the sale

In this episode we talk to Jonathan Rowe, Chief Marketing Officer at nCino.

1. The importance of marketing ROI and what it represents

2. The methodology behind calculating marketing ROI

3. How to capture marketing data and analytics across channels and campaigns

4. Best practices for designing an automated marketing system

5. Delivering marketing ROI to your organization to prove your marketing success

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/rowejonathan/

Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program?

Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth