Joel Backaler, the author of Digital Influence, guides our discussion exploring the world of B2B influencer marketing. We’ll discuss how corporations should structure their influencer programs, the role conferences play in connecting with influencers, as well as the need for peer-to-peer influencer marketing campaigns.   As always, we'd love for you to take a minute to leave a review on Apple Podcasts, Stitcher, Overcast, or wherever you listen to podcasts. And, if you have any feedback, you can reach us Sean at [email protected]