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B2B Influencer Marketing Unpacked episodes
- B2B Influencer Marketing Veteran 10 Years Of Insights Unpacked
Alex Llull shares his decade-long journey through B2B influencer marketing, from agency work to building B2B influencer programs. He discusses platform evolution, content strategies, measurement metrics, and how to navigate brand safety and authenticity in a rapidly changing landscape.
36 min - Hijacking A Moment
In this episode we speak with Renaye Edwards and Heather Barnett on incredible use of 3 leading influencers to help with the UK launch of the agency Ammunition.
Hijacking a leading event for senior marketers, Renaye discusses the use of OOH, influencers and social media on taking advantage of a moment in time where over 400 leading marketers were gathered together for one event.
Strategic, smart and calculated. You won't want to miss this.
29 min
About B2B Influencer Marketing Unpacked
From the publisher's feed
On this series of B2B Marketing Unpacked, we peel back the polished playbooks of LinkedIn to sit down with practitioners in the trenches of B2B influencer marketing.
These are…
the people doing the unglamorous, heavy-lifting work. Vetting credible subject-matter experts, negotiating influencer contracts, and managing expectations upwards when the board asks for instant ROI.
We unpack the failed experiments, the operational scars, and the subtle mechanics of what actually makes a collaboration work. No consumer playbooks awkwardly retrofitted onto B2B. Just an honest, unguarded look at how modern B2B brands are scaling influencer programs.