If you think influencers are just for B2C marketing, think again. B2B buyers are still people—and people trust people more than ads. Enter B2B influencers.

In this episode of Closing Time, Robyn Nissim, founder of Social Proof Agency, breaks down why 2025 is the year of the B2B influencer. She shares how to find the right creators, structure partnerships for long-term impact, and measure success beyond vanity metrics. Whether you’re looking to build awareness or drive conversions, this conversation will change the way you think about influencer marketing in B2B.

Watch the episode on YouTube.

 

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Connect With: 

• Robyn Nissim: LinkedIn // Social Proof Agency

• Val Riley: LinkedIn 

• Insightly: Website // Facebook // Twitter // LinkedIn // YouTube