If you’re wondering what is growth marketing or what is a growth marketer, this post is for you. I’m a Los Angeles-based digital marketing consultant and had the honor of connecting with global lead generation and demand generation master Neil Patel. He graciously walked me through what it takes to be a growth marketer.  As…

For B2B companies, search engine optimization is just one part of lead generation. Equally important are content marketing, social media, email marketing, A/B testing, and conversion optimization. In this episode, we go deep with demand gen maverick Gaetano DeNardi about assessing an existing site, increasing its organic traffic through SEO, growing your email list, and…

B2B content marketing companies are helped by Semrush, which has utilized B2B content marketing as the lead generation channel for many years, entirely with in-house resources. The irony is that Semrush promotes it’s SaaS SEO toolkit platform to SEO consultants and content marketing agencies to guide their keyword research and competitive analysis. I sat down…

In this post, I’ll tell you how to evaluate digital marketing strategy in this time of uncertainty. Eric Siu is a digital marketing agency owner and strategist who runs a modest, multi-million dollar empire that includes a SaaS company called ClickFlow (an SEO Experimentation Tool), a SaaS digital marketing agency, and a portfolio of mega…

If you want to market new technology products B2Bs you need to engage the CTO. Marketing to the CTO requires an understanding of who they are and what they do.  “A CTO is a sort of ombudsman for all parts of an organization’s technologies,” says Ty Roberts, who currently runs strategic partnerships at TIDAL, JAY…

In this podcast episode featuring Max Altshuler, a renowned three-time author and two-time unicorn leader, we discuss the intricate world of identifying sales-qualified leads (SQLs) and optimizing sales engagement. Max Altshuler showcases his expertise in identifying hot leads and optimizing sales engagement, focusing on the connection between content marketing, lead generation, and sales engagement, offering…

If you want get booked to keynote SXSW, now’s the time to start planning. And what better way to start then by listening to this exclusive deep dive interview with Hugh Forrest, Chief Programming Office at SXSW, about how he goes about making that decision? Welcome to my first episode of the new B2B Lead…