B2B Content Strategy is all about understanding your audience and crafting a customer-centric content plan. We have with us Andy Lambert from Content Cal and he discusses- 

1. Using webinar for lead generation 

2. Top 2 channels that marketers should invest in in the long-term 

3. Tools that matter at the top of the funnel  

Alternatively, read the transcript of this interview here- https://bit.ly/3AUkT6v