GrowthFit by CustomFit.ai

Business development touches many aspects of a company like sales, marketing and revenue generation. It’s all about identifying opportunities on how to pivot or open new lines of businesses. We discussed the various aspects of business development with Javier Ortiz, BD & Partnership consultant.

Highlights of the talk-

Catch the full interview here- https://bit.ly/3wibrtm

In CRO, prioritizing ideas for experimentation is as crucial as generating them. However, it’s not an easy process. But putting a structure to it can make the job easy.

Iqbal Ali from Turing Labs shared  valuable insights about best practices in CRO on our #growthfit interview series.

Highlights of the talk-

Read the full blog here-

https://bit.ly/3uRt2aC

As a b2b marketer, are you often troubled by the high number of leads bouncing off your campaigns? It could be because of a weak lead nurturing strategy. In fact, it’s observed that many marketing plans don’t give as much importance to lead nurturing as they give to lead generation.

This is what happens when marketers have too many problems to solve at once. As a marketer, prioritizing these problems and picking up one at a time to solve is a great idea.

We had an insightful discussion with Rony Vexelman, VP of marketing at Optimove and we delved deep into many topics around website conversions, lead nurturing and more.

Highlight of the interview-

Read the full blog here- https://bit.ly/3vqh7zQ 

Websites are an important component in lead nurturing. 

One can  understand the visitor/buyer's journey. You can clearly see the movement  from the funnel from stages like the unaware to aware.  

In our latest episode of Growthfit, we discussed the various aspects of  demand generation, lead nurturing and the role of the website in these  with Bryant Lau from Flockjay.   

The highlights of our talk-  

👉 Points to focus on as a SaaS marketer 

👉 Lead generation strategy  

👉 Strategies to drive quality traffic to the website 

👉 Components crucial to inbound marketing 

Read the full blog here- https://bit.ly/3jPvrwu 

Modern day marketing is all about your audience finding a connection with your brand and creating a high brand recall value.    

In this episode of GrowthFit series, we discussed how to nurture and engage Customers, Content and Community for effective marketing. Mark Kilens from Drift (a leading conversational platform) talks about making marketing look like natural conversations.     

Highlights of the  talk:  

👉 Personal operating system  

👉 Improved personalized experiences for your customers  

👉  Content Strategy that has worked  

👉 6 types of cornerstone content assets  

Read the blog here-https://bit.ly/3v87gi1

Let us know in the comments what you think about conversational marketing.   

 #digitalmarketing #b2bmarketing #productmarketing #learndigitalmarketing

“If you speak your customer’s language, they’ll definitely listen to  you.”  

Strategizing website messaging has a lot to do with customer journey and  the type of users visiting the website. 

This makes the website actually  speak to the person.   

Also keep in mind what stage or user journey the visitor is at. What  prompted the person to get to your website? Having the right message for  every category of user definitely boosts conversations.  

In our #growthfit interview series, we discussed many aspects of growth marketing and it’s challenges with Tawab Jabar.  

Read the full blog here -  https://bit.ly/3jvJqr6 

#growthmarketing #growthhacking #productmarketing #marketing #websitepersonalization #conversionrateoptimization

Not just personalization but IMPACTFUL Personalization !! 

Since everybody is being bombarded with a lot of messages, it's important that you stand out and create brand recall value. Brainstorm on what are the engagement steps so that you also retain the customers. 

We discussed with Sumantha Shankaranarayana how personalization when done right impacts the CRO processes and experimentation. 

Highlights from the talk: 

👉Learning from successes and failures in experimentation 

👉Studying and removing the hurdles in Conversions 

👉Experimenting with personalization at small and big level 

👉Prefer building a competent team over relying on tools  

Watch or read full interview here- https://bit.ly/3LYP5BY

#websiteoptimization #websitepersonalization #customerexperience #productmarketing #growthmarketing

In Conversion Rate Optimization, not all of your ideas will create a better user experience. The unsuccessful ideas help you prevent losses. CRO adds value to business by preventing loss and optimizing the wins. We discussed experimentation on websites with Maurice Beerthuyzen from ClickValue. 

Highlights of the conversation- 

⭐ Experimenting in digital marketing from ground zero 

⭐ Learning from failed experiments to prevent loss to business 

⭐ Learning theoretically Vs practically  

⭐ Prioritizing test ideas with respect to high impact pages  

Alternatively, read the blog here-https://bit.ly/3JzXASC

digitalmarketing #business #userexperience #conversionrateoptimization #productmarketing #b2bmarketing #growthfit CustomFit.ai

Understand various audience segments, create a great product and get a team of great people to support you. Bob Sparkins, Head of Marketing at Leadpages, shares insights about what makes a successful product, tips for young marketers and entrepreneurs.     

Highlights of the conversation-  

👉 Conversion rate is important and so is the difference in the rate with respect to techniques and ideas 

 👉Leveraging various channels like advertising, partnerships and affiliates  

👉Product success mantra- Create a great product and get a supportive team to back you  

👉Don’t let procrastination kill your ideas. Start up and feel free to revise and scale.  

Alternatively, read the blog here- https://bit.ly/2Vmd9dv 

Let us know in the comments what's our most effective practice in product marketing.  

#digitalmarketing #b2bmarketing #productmarketing #learndigitalmarketing #brandstory #branding #saasmarketing

Every customer is unique and marketing is all about making him feel special. Personalization is a key factor in marketing and often a tough thing to implement. In this episode of GrowthFit, we discussed the right practices in personalization without making it look creepy. Watch this conversation with Lucy Literado Tsotsorina, VP Marketing at Reply.io.  

Highlights you should not miss: 

👉 Knowing customer sentiments and using them for better marketing 

👉Levers required to create a community around a brand 

👉 Including personalization into your marketing strategy  

👉Content Strategy as a whole  

Alternatively, read the blog here-https://bit.ly/3KBUGxN

#digitalmarketing #b2bmarketing #productmarketing #learndigitalmarketing #saasmarketing #websitepersonalization #websiteoptimization #conversionoptimization