Not just personalization but IMPACTFUL Personalization !! 

Since everybody is being bombarded with a lot of messages, it's important that you stand out and create brand recall value. Brainstorm on what are the engagement steps so that you also retain the customers. 

We discussed with Sumantha Shankaranarayana how personalization when done right impacts the CRO processes and experimentation. 

Highlights from the talk: 

👉Learning from successes and failures in experimentation 

👉Studying and removing the hurdles in Conversions 

👉Experimenting with personalization at small and big level 

👉Prefer building a competent team over relying on tools  

Watch or read full interview here- https://bit.ly/3LYP5BY

#websiteoptimization #websitepersonalization #customerexperience #productmarketing #growthmarketing