GrowthFit by CustomFit.ai

The power of CRO experiments lies in making changes in the way the business is run with the learning from these experiments. 

The ingrained vocabulary of “positive” and “negative” outcomes from experiments can be misleading.   

All outcomes lead to learning and thereafter making the necessary changes.   

We had an interesting discussion with Jonny Longden, Conversion Director at Journey Further, about various aspects of CRO.   

Highlights of the talk: 

In this episode of #GrowthFit series, we have with us Madhav Bhandari, leading marketer and founder of RemoteMarketing.org, who has an interesting take on choosing marketing channels.

Strategize funnel oriented marketing content to generate more leads. Do the mapping right in order to get the clear direction. We discussed these and many more interesting points around Account Based Marketing with Maria Edlefsen, Global ABM program manager at Ivalua.    

Highlights: 

👉 Understanding the Ideal Customer Profile (ICP) 

👉Journey from prospecting to SQL 

👉Expectations from a website  Alternatively, read the blog here- https://bit.ly/3jqmZmu  

#digitalmarketing #b2bmarketing #productmarketing #learndigitalmarketing #Accountbasedmarketing #ABM #marketingfunnel #saasmarketing

Customers recall brands that they genuinely connect with. Having your brand stand for something that people resonate with, speaks in their language is important. We have with us Nick Harley, Head of Marketing at Auror, who is a big advocate of brand authenticity.

Highlights of the episode-  

👉Being a self taught marketer and building a marketing career from scratch 

👉Focusing on personalization is crucial 

👉Make your brand connect with your audience 

👉In this new age of content, one should be hyper specific  

Alternatively, read the blog here- https://bit.ly/3ys8AMX

Let us know in the comments what's your success mantra for branding.  

#digitalmarketing #b2bmarketing #productmarketing #learndigitalmarketing #brandstory #branding #saasmarketing

Content is undoubtedly the King in marketing!!

Corey Haines, Founder of SwipeFiles, digs deep into the best practices in content creation as he talks in our GrowthFit series. 

Highlights of the talk- 

Alternatively, watch the full video interview or read the full blog here-

https://bit.ly/3DltQHa

Robert Pavlik, a leading marketer with background in finance and banking companies,  shares insights regarding the most effective practices in understanding customers and the best ways to adapt to change as a marketer.   

Highlights of the talk:  

👉Why is profiling customers according to RFM important  

👉 Breaking barriers in marketing by understanding new patterns in purchasing  

👉Advice to budding marketers- know the job well before you embark on a career in any stream, ATS is crucial in recruitment and learn to deal with rejections.  

Alternatively, read the blog here- https://bit.ly/3gtMZwQ

Neil Roy, Head of Growth at Delightree, stresses on the importance of feedback loops in content creation for product marketing as he speaks in our #Growthfit series.

Highlights of the talk-

Alternatively, watch the interview video or read the blog here - https://bit.ly/3kmyCM1

#digitalmarketing #contentmarketing #growthfit 

Product marketing is evolving and one should be aware of the best  practices. In this episode, Emilia Korczynska, Head of Marketing at  Userpilot talks at length about the foundation of a good content  strategy for product marketing and much more.   

Highlights of the talk-  

👉 Using organic content to develop marketing strategy  

👉  Analytical thinking and research are essential skills for marketers  

👉 Why one should have a T-shaped marketing career   

Alternatively, read the transcript here- https://bit.ly/3iYXA4o

Gone are the days when content strategy was only about educating the  audience. The new emerging trends are entertaining the audience and  building a media empire that becomes the next buzzword in the industry.  

Aazar Ali Shad, Growth Marketing leader at Vitals, stresses on these new  practices and much more in this episode of #Growthfitseries.   

Highlights of the talk: 

👉 Why marketers should invest as much as in branding as in performance 

👉 Companies are transitioning from content sharing to becoming media empires 

👉 Online presence is the new CV, especially, for marketers  

Alternatively, read the transcript here- https://bit.ly/3lK3J6z

It's important to leverage the lead generation platforms to the fullest. Webinar is an important lead generation medium for both B2B and B2C marketers. We discussed the nitty gritty of the content marketing with webinar and other platforms with Fiona Stevens, Head of Marketing at Loyaltylion. 

Listen in to this insightful conversation or catch the full video/blog here- https://bit.ly/2VSv2R2