Strategize funnel oriented marketing content to generate more leads. Do the mapping right in order to get the clear direction. We discussed these and many more interesting points around Account Based Marketing with Maria Edlefsen, Global ABM program manager at Ivalua.    

Highlights: 

👉 Understanding the Ideal Customer Profile (ICP) 

👉Journey from prospecting to SQL 

👉Expectations from a website  Alternatively, read the blog here- https://bit.ly/3jqmZmu  

#digitalmarketing #b2bmarketing #productmarketing #learndigitalmarketing #Accountbasedmarketing #ABM #marketingfunnel #saasmarketing