Personalization in marketing communication is becoming increasingly crucial and also a big differentiator. We discussed it at length with Tarah Darge, Marketing Manager at Time to Reply and came up with amazing insights about customer-centric practices in marketing. 

Alternatively, read the blog here- https://bit.ly/3m29Xi2

Let's discuss how to leverage content and community for reaching out to customers and retaining them

Highlights of the talk-

Alternatively, read the blog here- https://bit.ly/3xImzNw

Strategy is highly important in any marketing journey. We discussed B2B strategies and the best practices in marketing with Edward Ford, the Marketing Director at Supermetrics. Listen in to this interesting conversation. 

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In this episode, we are discussing how to adopt and implement problem solving approach to product marketing. We have with us, Utkarsh Rai, Lead- Product Marketing at Airmeet. 

Highlights of the talk- 

Alternatively, read the blog here- https://customfit.ai/interviews/utkarsh-rai

Bryant Lau, Head of Demand Generation at Flockjay, talks about the three  pillars for effective B2B Demand Generation and shares valuable  insights from his marketing journey.     

Highlights of the talk- 👉 Using Linkedin for ABM 👉 Putting your attribution models to identify and run best campaigns 👉 Why does SEO work best for a good online presence for your brand? 👉 Three pillars of successful demand generation  Alternatively, you can also read the blog here- https://bit.ly/3rYep2c

#marketing #growthmarketing #B2Bmarketing #DemandGeneration

If you are someone who enjoys conducting marketing experiments and drawing inferences from the results, then listen in to this interesting conversation about the best practices in leveraging Marketing Analytics for B2B.

Mike Korba, Co-founder of User.com, discusses the increasing importance of analytics in marketing and how to use them to the optimum. 

B2B Content Strategy is all about understanding your audience and crafting a customer-centric content plan. We have with us Andy Lambert from Content Cal and he discusses- 

1. Using webinar for lead generation 

2. Top 2 channels that marketers should invest in in the long-term 

3. Tools that matter at the top of the funnel  

Alternatively, read the transcript of this interview here- https://bit.ly/3AUkT6v

Know how to create dynamic and conversational customer interactions in  B2B marketing. Leading marketer Aparna Kulkarni speaks at length about  the best practices and most effective techniques in our GrowthFit  interview series.   

Alternatively, read the transcript of this interview here- https://bit.ly/3i2OrGg  

What are the tips and tricks for improving B2B marketing ROI? How do leading marketers deal with present-day challenges at work? In our GrowthFit interview series, Digvijay Wanchoo, Assistant Marketing  Manager from GeekyAnts, discusses these and many other aspects of SaaS and Product marketing.  

Alternatively, you can also read the transcript here. 

Stay tuned for more such interviews about the best practices and tips in marketing.