GrowthFit by CustomFit.ai

GrowthFit by CustomFit.ai

By CustomFit.aiBusinessMarketing
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GrowthFit by CustomFit.ai episodes

  • Personalize Content For The Right Reason And In The Right Way

    Personalization in marketing communication is becoming increasingly crucial and also a big differentiator. We discussed it at length with Tarah Darge, Marketing Manager at Time to Reply and came up with amazing insights about customer-centric practices in marketing. 

    Highlights of what you can discover in this conversation
    • What type of content should B2B marketers produce?
    • Does personalization work with content and website?
    • Creative ways to conduct customer or audience research
    • What to choose between B2B and B2C?

      • Alternatively, read the blog here- https://bit.ly/3m29Xi2

      35 min
    • How to use content and community to its highest benefit in marketing

      Let's discuss how to leverage content and community for reaching out to customers and retaining them

      Highlights of the talk-

      • Community building as a part of the marketing mix
      • How to know more and research about your audience?
      • Data points that matter for paid campaigns
      • Being organic and gamifying to increase your online presence.

        • Alternatively, read the blog here- https://bit.ly/3xImzNw

        35 min
      • Problem Solving Approach in Marketing- An Interview With Utkarsh Rai

        In this episode, we are discussing how to adopt and implement problem solving approach to product marketing. We have with us, Utkarsh Rai, Lead- Product Marketing at Airmeet. 

        Highlights of the talk- 

        • Problem-solving framework is the best marketing mantra
        • Know your customers in and out and also their lingo
        • Position yourself as the subject matter expert
        • Creatively challenging times ahead for marketers

          • Alternatively, read the blog here- https://customfit.ai/interviews/utkarsh-rai

          1 hr 9 min
        • Improve your B2B Demand Generation with these Tips

          Bryant Lau, Head of Demand Generation at Flockjay, talks about the three  pillars for effective B2B Demand Generation and shares valuable  insights from his marketing journey.     

          Highlights of the talk- 👉 Using Linkedin for ABM 👉 Putting your attribution models to identify and run best campaigns 👉 Why does SEO work best for a good online presence for your brand? 👉 Three pillars of successful demand generation  Alternatively, you can also read the blog here- https://bit.ly/3rYep2c

          #marketing #growthmarketing #B2Bmarketing #DemandGeneration

          27 min
        • How to leverage Marketing Analytics for Higher ROI?

          If you are someone who enjoys conducting marketing experiments and drawing inferences from the results, then listen in to this interesting conversation about the best practices in leveraging Marketing Analytics for B2B.

          Mike Korba, Co-founder of User.com, discusses the increasing importance of analytics in marketing and how to use them to the optimum. 


          Alternatively, read the full interview here- https://bit.ly/2TezhFG


          #analytics #martech #conversionrateoptimization #conversionrate

          48 min
        • B2B Marketing: How to leverage Content Strategy for Conversion Optimization?

          B2B Content Strategy is all about understanding your audience and crafting a customer-centric content plan. We have with us Andy Lambert from Content Cal and he discusses- 

          1. Using webinar for lead generation 

          2. Top 2 channels that marketers should invest in in the long-term 

          3. Tools that matter at the top of the funnel  

          Alternatively, read the transcript of this interview here- https://bit.ly/3AUkT6v

          34 min
        • Content Hacks for B2B marketing and Customer Interaction

          Know how to create dynamic and conversational customer interactions in  B2B marketing. Leading marketer Aparna Kulkarni speaks at length about  the best practices and most effective techniques in our GrowthFit  interview series.   

          Alternatively, read the transcript of this interview here- https://bit.ly/3i2OrGg  

          42 min
        • The Best B2B Marketing Practices for 2021 with Digvijay Wanchoo| GrowthFit Interview Series

          What are the tips and tricks for improving B2B marketing ROI? How do leading marketers deal with present-day challenges at work? In our GrowthFit interview series, Digvijay Wanchoo, Assistant Marketing  Manager from GeekyAnts, discusses these and many other aspects of SaaS and Product marketing.  

          Alternatively, you can also read the transcript here. 

          Stay tuned for more such interviews about the best practices and tips in marketing. 

          43 min

        About GrowthFit by CustomFit.ai

        From the publisher's feed

        What is the most exciting aspect of a marketer's work? Turning a boring piece of content into a clickbait? OR Keeping pace with the changing algorithms? We know a marketer's life is not easy. It's an interesting mix of data, stories, failed experiments, as much as it is about the "Aha Moments" or the success of a viral piece of content.