GrowthFit by CustomFit.ai

Product marketing is more effective and relatable when customer-led journeys become the main focus.  It's also about implementing the right personalization tactics.  So, what differentiates customer-led journeys from product-led journeys? and what's the "secret sauce" to get personalization right?  We discussed the nitty-gritties of product marketing with Rony Vexelman, Director or Product Marketing at Optimove.  

Key highlights of the interview- 

👉 Planning your day as a product marketer 

👉 Crafting a brand story 

👉 What is a Hyper-personalized CRM marketing plan? 

👉 Why customer-led journeys? 

 Alternatively, read the blog here-https://bit.ly/3O3WtxM

#digitalmarketing #b2bmarketing #productmarketing #learndigitalmarketing #growthfitseries #growthfit #saasmarketing

Determining the right strategy and techniques in marketing makes all the difference. Local SEO and multilingual content are also crucial for an effective outreach. We have with us a young entrepreneur and a leading marketer, Alex Price. He is the founder of 93digital/93x/FINITE. He speaks about making the right choices from tactics to technology.  

Here are some highlights: 

👉 How to convince to invest into strategic projects? 

👉 Using multi-lingual website for SEO 

👉 Adding personalization to a B2B MarTech Stack 

👉 Advice to next-gen marketers  

Alternatively, read the blog here-https://bit.ly/3O1SORh

Let us know in the comments what you think about local SEO.  

 #digitalmarketing #b2bmarketing #productmarketing #learndigitalmarketing

You must have heard that "data is the new oil". There's lot of buzz around data these days.  If you are curious to know how to make the most out of data to increase conversions, specially in the B2B sector, then listen in to this conversation with Arun Pillai, Senior Vice President - Enterprise Customers and Global Reseller Channel, LakeB2B.   

Highlights of the talk: 

👉 Demystifying the vacuum between data and customers  

👉 Choosing Channels and Marketing Mix  

👉 4 approaches to Product positioning  

👉 Marketing as a Career  

Alternatively, read the blog here-https://bit.ly/37F0Lee

#digitalmarketing #datascience #b2bdata #saasmarketing #dataanalysis #marketingtips #websiteoptimization #conversionoptimization #growthfitseries #growthfit #growthmindse

In a conversation with Hannah Sackett, product marketing manager at Electric.ai, we discussed the best practices in conceptualizing and creating an optimum brand message on a B2B website.   

Highlights of the interview-     

👉 Getting the positioning and messaging right for a product    

👉 Branding journey of Electric.ai      

👉The Do’s and Don’ts in personalization     

👉Marketing metric that matters  

Read the blog here- https://bit.ly/3rhVxvW

Getting success with account based marketing in B2B is all about doing your customer research well. Building a great product is the journey of putting your customers' needs first and therefore personalization here is focusing on communication the right way.    In this episode of GrowthFit series, we have Bethany Stachenfeld, CEO of SendSpark.  

Highlights of the talk- 

👉First few customers sets the baseline for future customers 

👉 Adopting a product-led marketing strategy and implementing it the right way 

👉 Diligently building a product that customers love 

👉 As a marketer, believe in your strengths and avoid being influenced by too much advice 

Read the blog here- https://bit.ly/3xhtaC9

It's interesting how CRO experiments consists of many hits and misses.  Each experiment gives us insights into user behaviour and preferences.  It's all about learning consistently 🚀 🚀 🚀  We chatted with Ruben de Boer from Online Dialogue & Conversion Ideas and understood his approach towards testing and experimenting for CRO. 

 Highlights of the talk-  

👉 Learning from hits and misses and setting up a proper process 

👉 Align CRO with business goals 

👉 Brainstorming testing ideas with team members  

👉 Prioritizing ideas using an evidence based model  

Read the blog here- https://bit.ly/3xmd3Do 

#conversionrateoptimization #experimenting #productmarketing #growthmarketing #growthmindset

Marketing requires a mindset that lets you crack recurring problems in innovative manner. However, this important aspect is often overlooked.   In this episode, we have with us Shri Mithran from Chargebee discussing his marketing mantras to creating and executing effective marketing strategy.  

Highlights of the talk-     

👉 Strategies to understand customer segments and website visitors     

👉 Objectives that make sure that the sales team gets quality leads from marketing team     

👉The first approach for designing experiences for different personas landing on your website.     

👉 Defining revenue marketing  

Read the blog here- https://bit.ly/3rhSxzG

CRO is not only about increasing conversions but also about meeting business goals other than conversions like market share and customer lifetime value. We had a discussion with Guido X Jansen (psychologist, CRO specialist and the host of CRO.CAFE) about the various aspects of conversion rate optimization.  

 Highlights of the talk- 

⭐️Applying educational background of cognitive psychology and economics in CRO

⭐️Prioritizing user’s psychology in CRO 

⭐️ Focusing on profit, market share and customer satisfaction 

⭐️Comparing online and offline purchases and overcoming barriers  

Read the Blog here- https://bit.ly/3EcpAuw

#conversionrateoptimization #CRO #digitalmarketing #websiteoptimization #websitepersonalization

As a CRO professional, one thing you have to often deal with is  “resistance”. Resistance within the organization. Another crucial but  difficult part is coming up with relevant hypotheses corresponding to  ideas for testing.   

Does any of the above sound familiar to you?   

For this new episode of GrowthFit, CRO expert, Jeremy Epperson joined  us. We delved deep into the various challenges and rewards of Conversion  Rate Optimization.      

Highlights of the talk- 

⭐ Adoption of CRO and getting the buy-ins are crucial 

⭐ CRO as a team sport and coordinated process 

⭐ Prioritizing and testing hypotheses 

⭐ Getting started in 90s, overcoming roadblocks

Read the full blog here- https://bit.ly/3ur2kUU

Don’t skip the hard work of knowing your customer. If you know them well, you can execute personalization effectively.

In this episode of Growthfit, we discussed buyer persian and psychology with Talia Wolf from Getuplift.

Read the blog here- https://bit.ly/3JjtJ1v

Highlights of the talk-

⭐️ Understand why the buyer decides to make the purchase

⭐️ Make your message stand out with personalization

⭐️ Understand the goals of your client and the psychology of the buyers

⭐️ Make it about your customers not about your product