Product marketing is more effective and relatable when customer-led journeys become the main focus.  It's also about implementing the right personalization tactics.  So, what differentiates customer-led journeys from product-led journeys? and what's the "secret sauce" to get personalization right?  We discussed the nitty-gritties of product marketing with Rony Vexelman, Director or Product Marketing at Optimove.  

Key highlights of the interview- 

👉 Planning your day as a product marketer 

👉 Crafting a brand story 

👉 What is a Hyper-personalized CRM marketing plan? 

👉 Why customer-led journeys? 

 Alternatively, read the blog here-https://bit.ly/3O3WtxM

#digitalmarketing #b2bmarketing #productmarketing #learndigitalmarketing #growthfitseries #growthfit #saasmarketing