Getting success with account based marketing in B2B is all about doing your customer research well. Building a great product is the journey of putting your customers' needs first and therefore personalization here is focusing on communication the right way.    In this episode of GrowthFit series, we have Bethany Stachenfeld, CEO of SendSpark.  

Highlights of the talk- 

👉First few customers sets the baseline for future customers 

👉 Adopting a product-led marketing strategy and implementing it the right way 

👉 Diligently building a product that customers love 

👉 As a marketer, believe in your strengths and avoid being influenced by too much advice 

Read the blog here- https://bit.ly/3xhtaC9