B2B Marketing Methods

It seems like everyone has their own podcast, so is it still possible for you to use a podcast that will grow your company?

In this episode of Marketing Refresh, Terri welcomes Erin Gregor, Founder of PodGrowth to discuss the ins and outs of using podcasts to enhance B2B marketing strategies.

Erin talks about why most companies make the mistake of looking at a podcast as a tool that should bring in sponsorships. There are several other ways that you can use this medium to grow your company. From strategically selecting podcast guests to highlighting behind-the-scenes of what it's like to work with your company, podcasting can be a powerful way to quickly build a know, like, and trust factor with your potential clients.

They also highlight why podcasting can be so powerful. It allows you to create one piece of content and multiply it into various pieces of content, especially effective on platforms like LinkedIn. Erin also gives examples of how podcasting can help achieve significant organic reach on YouTube using only short podcast clips. Additionally, they discuss how podcasts can reveal company culture, which helps attract exceptional employees.

Topics Covered:

• Guest Strategy for Podcasts
• Organic Reach and Visibility
• Podcast Episode Lengths and Frequency
• Building Credibility and Thought Leadership
• Company Culture and Attracting Talent
• Hosting Skills and Podcast Development
• Overcoming Barriers in Podcasting

To learn more about PodGrowth, visit: www.PodGrowth.co

To connect with Marketing Refresh, visit: MarketingRefresh.com

Does implementing more processes in your business cause less flexibility?

The answer may surprise you, and it's part of the discussion host, Terri Hoffman has with Rusty Smith. Rusty is a seasoned EOS implementer, and they discuss stories of companies that underwent pivotal shifts, from market expansions in sewage treatment technology to strategic pivots in the rubber industry.

Terri and Rusty talk about the necessity of adapting to change and the incredible value of structured systems like the Entrepreneurial Operating System (EOS) in driving flexibility and fostering team-driven success. Terri shares how she had her own reservations about EOS, but the experience has been transformational in her own business.

Rusty also discusses how, although transparency can be terrifying for business owners, it can be significant in creating a thriving company culture. They also discuss how prioritizing B2B marketing, even on a tight budget, can become a much easier exercise when EOS is implemented.

If you're interested in learning more and connecting with Rusty, visit: https://www.thecenter4growth.com/.

To connect with Terri at Marketing Refresh, visit: https://MarketingRefresh.com.

Key Topics:

• The Success of Technology in Different Industries
• The Power of Adapting to Change
• Discussion on Entrepreneurial Operating System (EOS)
• Challenges in Business Operations
• The Power of Transparency in Business Finances
• Overcoming Business Obstacles and Change
• Setting Priorities in B2B Marketing

In this episode, Terri welcomes Mohamed Sameh, Managing Director at SESCO Cement. Since its inception in Egypt in 1964, SESCO has grown to be a major player on the global scene, now making waves in over 70 countries and having a strong foothold in the Houston market. Mohamed shares his 25-year journey in the industry and the challenges of transplanting family business values into the competitive U.S. market.

Mohamed discusses SESCO's unique workplace culture, emphasis on personal responsibility, and relentless dedication to customer service. He also discusses how they've embraced marketing and which strategies have helped propel their growth.

Terri and Mohamed also discuss the intricate dance between maintaining company culture and managing growth. Mohamad also shares his secrets to empowering marketing teams, fostering a family-like company atmosphere, and the importance of tangible marketing deliverables.

For more information on SESCO Cement, visit: https://sescocement.com/

To connect with Terri at Marketing Refresh, visit: https://MarketingRefresh.com

Key Topics:

• Introduction to SESCO's background
• The keys to their expansion to over 70 countries
• Marketing strategies and target segments
• Why company culture has been so important to them
• Their passion about marketing, and why they’re expanding the role
• Why their marketing relies on accountability, reporting, and data
• Mohamed's goals to expand their personal and company network

In this episode, Terri welcomes Philip Parker, Managing Director of Holland Parker, a company that migrates businesses from fragmented corporate performance management applications to the modern, unified OneStream platform.

Philip and Terri discuss how Holland Parker has maintained a competitive edge with exceptional customer service and how they have been able to stay on top of marketing trends through brand alignment and collaborative efforts with Marketing Refresh.

Philip talks about how persistence and patience have been paramount to seeing the long-term results that have had a huge impact on his business. They also discuss the need for consistency in branding, the art of understanding his various customer personas, and the critical role of client feedback in refining marketing strategies. 

For more information on Holland Parker, visit: https://hollandparker.com/

To connect with Terri at Marketing Refresh, visit: https://MarketingRefresh.com

Key Topics:

• Importance of Differentiation in Marketing
• How endurance in marketing efforts creates an impact
• The goal for marketing and business development opportunities
• Creating accountability through metrics in marketing
• How to create authenticity in brand representation
• The synergy of sales and marketing

In this episode, Terri welcomes Cody Johnson, CEO of SCS Technologies, a provider of measurement equipment, environmental solutions, controls, and automation solutions for the oil field's hydrocarbon, water, and refined products.

In this conversation, Cody and Terri discuss the new era of the energy sector, which intertwines carbon management with groundbreaking customer experiences. They also discuss Cody’s commitment to digitization and AI and reshaping how B2B stakeholders engage in the midstream oil and gas space. Cody also shares why aligning the vision with action is a crucial step with any company, and how it creates alignment with the company and any stakeholders.

For more information on SCS Technologies, visit: https://www.scstechglobal.com/

To connect with Terri at Marketing Refresh, visit: https://MarketingRefresh.com

Key Topics:

• Innovation within the customer experience
• The evolution of the customer experience and digital engagement strategies
• The approach to product development
• Key factors to create stakeholder alignment
• Creating accountability in outsourcing
• Setting the groundwork for marketing goals and success

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