B2B Marketing Podcast

In this episode of The B2B Marketing Podcast, David Rowlands caught up with Monica Kumar, EVP and CMO of Extreme Networks - a leader in cloud networking.

Monica talks through her engineering background, and how she moved her way up from the factory floor all the way to leadership in the boardroom. They talk through how marketing has evolved over the past five years and the need for marketers to put stories at the heart of everything they do.

If you’d like to check out our ‘Commercial Marketer Strategy Pack’ discussed on this episode, you can find this here: https://www.b2bmarketing.net/propolis/commercial-marketer-strategy-pack-access/

In this week’s episode, Kavita Singh, Senior Content Editor, B2B Marketing spoke with the Omne team about their growth over the past few years as well as its placement in our most recent benchmarking report.

We’re joined by Michael Gividen, CEO, Omne; Rebecca Lewis-Stanton, Director of Client Growth, Omne; and Chris Davies, Managing Director, Omne. In our 2025 UK Agencies Benchmarking Report, Omne landed in the top 10 agencies with the highest gross income - and off the back of such an achievement, we wanted to chat with them to find out the secrets to their success.

We chatted to the team about everything from the key to collaborating with clients and building a relationship with them to why your marketing team needs to be prioritizing a commercial strategy and much more. Plus, if you want to find out what’s next for this award-winning agency, we highly recommend listening to this episode.

Check out the full UK Agencies Benchmarking Report here: https://www.b2bmarketing.net/reports/top-marketing-agencies-uk-2025/

In this week’s episode of the B2B Marketing Podcast, we spoke to Benefex about their joint Gold win for ‘B2B Marketing team of the year’ at our 2024 B2B Marketing Awards.

We sat down with Sally Winter, Marketing Director, Benefex to reveal all. We kicked off the conversation by discussing the structure of Benefex’s team and how they were able to experience a huge amount of growth in just a few years. In addition, Sally touches on how to find the right people to deliver on the marketing strategy. Plus, they also talk about how to use your knowledge and expertise and apply it to different functions within the business.

Want to learn more about the award winners? Check out our Winners Report: https://www.b2bmarketing.net/reports/b2b-marketing-awards-winners-report-2024/

In this episode of The B2B Marketing Podcast, David Rowlands catches up with Siddharth Taparia, Global CMO of real estate advisors and professionals, JLL.

David and Siddharth talk through the role of a Global CMO at a Fortune 500 company, how Siddharth builds (and measures) commercial marketing strategies, and how JLL is using AI to drive efficiency and effectiveness in everything they do.

In this week’s episode of the B2B Marketing Podcast, we spoke with Paul Cash, Founder, Rooster Punk and Georgie Burks, Brand Manager, Allica Bank to discuss their award-winning campaign ‘Get your money hat on’.

The campaign won the Gold for ‘Best use of creative’ and the Bronze for ‘Best brand initiative’ at our 2024 B2B Marketing Awards. We break down everything from what the win meant for both Rooster Punk and Allica Bank to how they were able to produce such a creative concept using a bowler hat.

Find out how Rooster Punk was able to achieve 60 million impressions within a target audience of 60,000 SMEs, as well as how to create winning campaigns to gain notoriety and recognition.

Want to learn more about the award winners? Check out our Winners Report here: https://www.b2bmarketing.net/reports/b2b-marketing-awards-winners-report-2024/

In this week’s episode of the B2B Marketing Podcast, we spoke with The Think Tank about their win for ‘UK B2B agency of the year’ at our 2024 B2B Marketing Awards.

We were joined by Liam Bateman, Founder & Managing Director, The Think Tank and Ros Rowlatt, Digital Media Director, The Think Tank.

The duo discuss everything from how they executed one of their most successful campaigns to how they were able to upskill their employees through a unique training program. If that wasn’t enough, Liam shares his top tip if you’re looking to become an award-winning agency like The Think Tank. Stay tuned as we will be releasing a more in-depth report later on in March.

In this week’s episode of the B2B Marketing Podcast, we spoke to Paul Collier, CMO, FunnelFuel to discuss the current digital advertising landscape in 2025.

Last year, we reflected on the demise of third-party cookies in bespoke research with FunnelFuel, and this year, we’re looking beyond cookies and addressing tangible solutions for marketers. We discuss everything from IP targeting and curation platforms to contextual advertising and much more. Plus, if you want to find out the mindset marketers should be having when it comes to privacy regulations, this episode is unmissable.

To see all the insights we discovered last year, check out our report here: https://www.b2bmarketing.net/reports/future-ready-how-to-adapt-to-fading-cookies/

In this episode of The B2B Marketing Podcast, David Rowlands catches up with Matt Allen, Director of Business Development & Marketing at real estate adviser Bidwells. In November 2024, Matt was awarded Marketer of the Year at our annual B2B Marketing Awards for his outstanding work at Bidwells, which put the company at the heart of a £60 billion opportunity for the economy.

In this episode, David and Matt talk through Matt’s approach to B2B marketing, the specifics of the aforementioned initiative, and why great commercial marketers think about the business first, and marketing second.

If you’re interested in learning how to become a commercial marketer just like Matt, check out how our marketing community, Propolis, can help you achieve just that, by learning more here: https://www.b2bmarketing.net/propolis/commercial-marketer-strategy-pack-access/

In this week’s exciting episode of the B2B Marketing Podcast, we broke down the B2B Marketing Award winners with a lovely lineup of guests including Jason Talbot, Managing Director, The Croc, Colin Wheeler, Managing Director, Survey Solutions, Paul Collier, Fractional CMO, FunnelFuel and lastly Rich Watts, Board Member & Co-Founder, SiteBox.

We sat down to discuss all the highlights from ‘Best use of customer insight’ to ‘B2B marketer of the year’ and ‘B2B marketing team of the year’. Plus, they share some of their favorite moments from the evening as well as what the winners say about the industry today. If that wasn’t enough, you can check out our B2B Marketing Awards Winners Report 2024 to find out more about the Gold, Silver and Bronze winners.

This episode is sponsored by FunnelFuel, The Croc, SiteBox, and Survey Solutions.

Want to make sure you're the first to know when 2025 entries open? Register your interest in entering the B2B Marketing Awards 2025 here: https://survey.sogolytics.com/r/m2CRKK

In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke with the Radish team about some of the global brand campaigns they’ve achieved.

From the key to gaining C-suite buy-in on a global scale to their brilliant KellyOCG ‘No Fluff’ campaign, this episode is jam-packed with insights from Head of Strategy, Chris Willocks, Radish and Renaye Edwards, Co-founder and MD, Radish. If that wasn’t enough, they also share some advice on how to keep your stakeholders aligned when operating in different regions across the globe.