B2B Marketing Podcast

In this week’s episode of the B2B Marketing Podcast, Joel Harrison is joined by Chris Wright, Commercial and Marketing Director, BSI and Simon Rusling, Head of Marketing, Barnett Waddingham. This week’s podcast is in association with Propolis, our community and intelligence platform which gives you access to insights to make decisions, connect with experts and unlock actionable guides and content. This month, we’re talking about all things commercial marketing.

The senior marketers both share how they got into their current roles and developed their skillset over time, as well as the key to being influential when joining the board. You’ll hear how sitting in board meetings can take your marketing to the next level and help you understand the business at a deeper level. Plus they share some advice on how to take off your marketing hat and think like an executive board member.

For more on Propolis, check out all the details here: https://www.b2bmarketing.net/propolis

In this week's episode of the B2B Marketing Podcast, Joel Harrison, Editor-in-chief, B2B Marketing sat down with Marcio Arnecke, CMO of digital marketplace, Stenn. They talk about where Stenn’s name comes from, how the company has evolved in the last few years, as well as the brand’s ultimate growth objective.

In addition, Joel brought up how growth marketing was the number one trend in our 2024 Trend Tracker despite the definition of “growth marketing” being a little unclear. They reveal what the key is to growth marketing and how to implement it to help with communications, data understanding and operations.

Stay tuned and find out why Marcio thinks having a global presence around the world helps drive culture and diversity. Plus, he shares his top tip for being successful in his career and why constant learning is essential to grow in the B2B field.

If you’re looking to grow your business, you can find more information about our community hub here where you can get exclusive expert advice, technical content and much more: https://b2bmarketing.net/propolis

In this episode of The B2B Marketing Podcast, David Rowlands, Head of Product at Propolis, caught up with Shane Redding, Propolis Strategy Expert to discuss the need for marketers to become commercial marketers.

David and Shane define what we mean by ‘commercial marketer’ in the first place, why so many marketers aren’t acting in this fashion, and what we can do today to start changing the way we operate and prove our value to the board.

Check out our B2B Marketing Trend Tracker here: https://b2bmarketing.net/feature-post-b2b-insights/the-b2b-marketing-trend-tracker-2024-what-trends-are-we-seeing-from-client-side-and-agency-side-marketers/

In this week's episode of the B2B Marketing Podcast, Joel Harrison, Editor-in-Chief, B2B Marketing, spoke with Andrea Herbert, Marketing Director, Gamma to discuss the company’s new fluffy (in a good way) brand. They talk about everything from Gamma’s current goals as a brand to its culture and people-first approach.

They then dived into Gamma’s #GoodTogether brand campaign, which features a big fluffy purple dog as a part of their campaign, as well as Gamma’s return on relationships calculator. Find out how much coverage the campaign is getting and what metrics Gamma is looking at to measure success. Plus, stay tuned to hear about the CFO and CEO’s reactions to their bold brand idea and if the big purple dog has a name…

In this week’s episode of the B2B Marketing Podcast, Joel Harrison, Editor in Chief, B2B Marketing, spoke with Helen Whetton, Global Brand and Marketing Director, BT to discuss their latest campaign and brand transformation.

The two delve into everything from running a global marketing team to why the word ‘business’ was mentioned 21 times in its brand campaign, “We’ve Got Your Back” – there is a method to the madness. Plus, if you want to find out why the key to brand messaging is through culture and strategy, you can find out from Helen herself.

In this latest episode of The B2B Marketing Podcast, David Rowlands, Head of Content, B2B Marketing, catches up with Eric Glass, Chief Marketing & Communications Officer, at Dayforce - a human resources software and services company.

Eric explains the impetus behind the rebrand, how they put storytelling at the very heart of the endeavour, and the results it's driving so far.

In this week’s episode, Kavita Singh, Senior Content Editor, B2B Marketing, spoke with Gareth Clark, Senior EVP Customer Experience, Just Global to talk about their win for ‘B2B global agency of the year’ at our 2023 B2B Marketing Awards.

They talk about everything from Just Global's people-first approach to the key to global alignment and some top tips for nurturing a good agency-client relationship. Plus, you can find out why Just Global incorporated a four-day work week and what other initiatives they’ve put into place to cultivate a better work culture.

Want to find out more? Next week, we’ll be releasing a report which outlines some juicy insights from Just Global, as well as some exclusive commentary from the B2B Marketing Award judges themselves.

Guess what? Our 2024 Trend Tracker is now live - we asked both client-side and agency-side marketers to share their thoughts on various B2B trends making headlines in the industry. In this week’s episode of the B2B Marketing Podcast, Joel Harrison, Editor-in-Chief, B2B Marketing, spoke with Shane Redding, Strategy and Evolution Expert, Propolis to dive into some of the exclusive insights from our 2024 Trend Tracker. 

They chat through everything from how growth marketing nabbed the top spot this year to why sales enablement (which was #1 last year) isn't as much of a focus to marketing leaders. In addition, they talk through some other other hot topics in B2B marketing such as account-based strategies, customer success and generative AI and also compare a couple of trends agency-side vs client-side. 

Want access to the Trend Tracker? Check it out here for the full feature: https://b2bmarketing.net/feature-post-b2b-insights/the-b2b-marketing-trend-tracker-2024-what-trends-are-we-seeing-from-client-side-and-agency-side-marketers/

In this episode of The B2B Marketing Podcast, David Rowlands, Head of Content, B2B Marketing spoke with Benoit Soucaret, the Chief Experience Officer at Merkle EMEA, to chat through Merkle’s latest report: B2B Futures: The View from 2020, which you can read here: https://bit.ly/4a1n095

Benoit talks through the five key areas that B2B marketers should focus on if they want to differentiate themselves today, as well as four seismic shifts that Merkle expect to see by the end of this decade.

In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Content, B2B Marketing, spoke with David DeCheser, Chief Creative Officer, Valtech to talk about Valtech’s rebranding and why the experience innovation company decided to do it in the first place.

They delve into everything from what traps to avoid when creating your brand creative to why building diverse teams is key for standing out. They also discuss what the visual design of a company should look like and how it can ultimately capture your brand’s story. Plus, we ask David if there’s anything he dislikes about marketing from a creative and design perspective.

Want to learn more about rebranding? Head to our Brand Room on Propolis and get exclusive content and insights here: https://propolis.b2bmarketing.net/channels/brand