Barney O’Kelly, Head of Digital Marketing at AlixPartners, sits down with Head of Content David Rowlands for a deep dive into the world of professional services.

The pair unpack the constant requirement of legitimising marketing from proving its value in an ‘over-metricated’ world to sparking excitement and buzz internally. They also touch on setting aside the rational for the emotional, what to zero on when looking for people, and why everything boils down to being a really good marketer.

To find out more insight from influential professional services marketers, check out the Trendsetters and Trailblazers report. You’ll unlock a full psychometric analysis of what drives them, what their strengths are, and what has shaped them as leaders.

Click here: https://www.b2bmarketing.net/guides/trendsetters-and-trailblazers-2023/

How can you become more agile as a business? Protect your team from burnout? Overcome fear to do more? And do it all without breaking the bank?

Quiet hiring. Inspired Marketing Group’s Richard Johnson and Dave Coghlan join Lucy Gillman, Deputy Editor, to challenge the traditional Monday-Friday, 9-5 approach. They dive into how quiet hiring can take your business from run-of-the-mill to rocketship and why it’s time to think outside the norm.

To find out more about the Inspired Marketing Group and quiet hiring, click here: https://www.theimgroup.co.uk/

Transmission’s CEO and Founder, Chris Bagnall, joins our very own Joel Harrison to unpack the relationship between CMOs and CFOs and recap the recent Cannes Lions festival.

The pair dive into Transmission’s recent research, Closing the CMO-CFO brand value gap in B2B, to explore divided opinions on brand, the alignment issue, and why CFOs aren’t the ‘bad guy’ they’re painted to be.

To find out more about the study, click here:

https://b2b-marketing.transmissionagency.com/b2b-brand-cmo-cfo-report

In this latest episode of The B2B Marketing Podcast, David Rowlands sat down with marketing consultant Jade Tambini (AKA B2BJade on TikTok) to discuss what Jade calls ‘the marketing gap’ and how to close this - the lack of communication and strategy from directors and the board, which leads to junior and mid-level marketers running around and trying to pick up the pieces.

Jade also talks David through the changing buyer, and what this means for modern B2B marketers, as well as why TikTok might not be worth your time until you’ve got the basics down first.

If you want to hear more from B2BJade, check out her TikTok here: https://www.tiktok.com/@b2bjade?lang=en

CMO Sarah Roberts joins David Rowlands, Head of Content, for a journey into the world of rebranding.

She walks through Boldyn Network’s recent refresh and what you can learn from their success, be it thinking about the past and the future, or the significance of cross-company collaboration and employee engagement. She also touches on the beginning steps you need to take, how to find your purpose (spoiler alert: it isn’t what everyone else is doing) and why launching your rebrand is only the start of the hard work.

The countdown to Ignite London has begun! With just a few days to go until the biggest B2B event of the year, CogniClick’s CRO and Co-Founder, Helen Kensett, for an exclusive look at her roundtable on unblocking the funnel.

Hosted by David Rowlands, Helen explores why indecisiveness is blocking leads and how to overcome that, the type of content that pushes your customers down the funnel, why existing customers are just as important as new ones, and much more.

Join Helen at Ignite London on 29-30 June and get the practical knowledge you need to drive greater results across every element of your marketing strategy. You'll find actionable solutions to your biggest pain-points across two days of panel discussions, networking, interactive workshops, roundtables and training sessions.

Book now with exclusive discount code PODCAST to get 20% off your one or two day pass: https://events.b2bmarketing.net/ignitelondon/tickets

We’re just a week to go until the biggest B2B marketing event of the year, Ignite London. Jake Potter, Head of Social Media at Colt Technology Services and Pride in London, joins the lineup of B2B innovators and game changers speaking this year. In the run up to his session, he sits down with Head of Content David Rowlands for a deep dive into all things social media.

They explore nailing TikTok as a channel, why it’s time to forget ‘business-to-business’ and think about your people, showing more of your personality online, and why Pride isn’t just the 30 days of June.

Join Jake at Ignite London on 29-30 June and get the practical knowledge you need to drive greater results across every element of your marketing strategy. You'll find actionable solutions to your biggest pain-points across two days of panel discussions, networking, interactive workshops, roundtables and training sessions.

Book now with exclusive discount code PODCAST to get 20% off your one or two day pass: https://events.b2bmarketing.net/ignitelondon/tickets?i=JN26Ld63LCqSniTkrRIFnrraADmQLg5T

In an environment where the decision-making process is 350 days long, it’s more important than ever to get to grips with what your buyers actually care about. And that’s precisely what we uncover on this episode with Merkle B2B’s UK CEO, Rob Gold.

He joins Deputy Editor, Lucy Gillman, for a deep dive into their research, The Superpowers Index – a survey of 3,622 B2B buyers to unearth the decision-drivers that are business critical. The pair discuss the significance of safety, why price isn’t all that, and if you want to reach your audience of tomorrow you can’t just meet expectations, but surpass them.

Want to learn more from Merkle on how to win the c-suite of tomorrow? Join us at Ignite London on 29-30 June and get the practical knowledge you need to drive greater results across every element of your marketing strategy. You'll find actionable solutions to your biggest pain-points across two days of panel discussions, networking, interactive workshops, roundtables and training sessions.

Book now with exclusive discount code PODCAST to get 20% off your one or two day pass: events.b2bmarketing.net/ignitelondon

Forget what you (think you) know about the funnel. For Antonia Wade, Global CMO at PwC, it’s time to throw ‘tradition’ out the window and transform the B2B buyer journey.

In just two weeks she’ll be lifting the lid on how to revamp your relationship with customers at Ignite London – the biggest B2B marketing event of the year. She joins David Rowlands, Head of Content, for a taste of her session where she’ll be taking a deep dive into her latest book, Transforming the B2B Buyer Journey, and unveiling how to win big.

The pair also explore how to prove the value of marketing, the issue around sales and marketing alignment, why precision matters, and much more.

Join Antonia at Ignite London on 29-30 June and get the practical knowledge you need to drive greater results across every element of your marketing strategy. You'll find actionable solutions to your biggest pain-points across two days of panel discussions, networking, interactive workshops, roundtables and training sessions.

Book now with exclusive discount code PODCAST to get 20% off your one or two day pass: events.b2bmarketing.net/ignitelondon/tickets

Catherine de la Poer, Performance Expert at The Achieve Institute and Ignite London strategy & leadership speaker, is asking the question on everyone’s mind: what experiences can you create to maximise productivity and performance?

Catherine sits down with David Rowlands, Head of Content at B2B Marketing, for an exclusive look into her Ignite London session on elevating and scaling performance. The pair discuss how to define performance, why leaders learning to manage their emotions is the biggest opportunity for organisations, and the importance of embedding a learning culture.

Want to unlock the full secrets to success? Join Catherine at Ignite London on 29-30 June and get the practical knowledge you need to drive greater results across every element of your marketing strategy. You'll find actionable solutions to your biggest pain-points across two days of panel discussions, networking, interactive workshops, roundtables and training sessions.

Book now with exclusive discount code PODCAST to get 20% off your one or two day pass: https://events.b2bmarketing.net/ignitelondon/tickets