In this video, Beth Forester, VP of Marketing at Animoto, provides a compelling reason why your company needs to start using video in your B2B social efforts in the next few years. Beth discusses the importance of video content, how video content can help sell leads and drive more traffic to your website, and how video content can help create a better internal communication experience.
If you're not using video in your marketing strategy yet, you're missing out on an incredible opportunity. In this video, Beth Forester from Animoto shares why video is the future of marketing and how you can start using video today to improve your business.
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00:00 Intro
01:23 What's the Best Way to Market a Product Like Animoto?
02:44 What Kind of Challenges do Your Users Have With Creating Video?
03:31 How are Small and Medium-Sized Businesses Using Video in 2023?
05:19 How do You Create Great Quality Video With Speed?
07:24 How can Video Help Humanize Your Brand?
08:54 How do Internal Video vs. External Video Influence One Another?
10:36 What Are The Best Ways to Create Authentic Video Content in B2B Social?
13:01 Does B2B Have a Place on YouTube?
14:13 What Kind of Video Should B2B Focus on in 2023 or Beyond?
17:31 What Would You Suggest People Start Their Video Strategy?
20:03 Beth Forester's favorite Subject for Photography