B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

By FexingoBusiness
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B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles episodes

  • The Hidden Math of B2B Pipeline Velocity

    Most enterprise marketing teams treat pipeline as a bucket to be filled, ignoring the friction that slows deals down. We break down the specific mechanics of pipeline velocity using the formula of opportunities times average deal size divided by sales cycle length. By examining how a mid-market software provider reduced their sales cycle by twenty-two percent through better internal alignment, we show why speed is the new currency in demand generation. This episode moves beyond vanity metrics like lead volume to focus on the operational reality of moving prospects from interest to signed contract.

    #B2BMarketing #PipelineVelocity #SalesAlignment #DemandGeneration #EnterpriseSales #RevenueOperations #FexingoBusiness #BusinessPodcast #SalesCycle #AccountBasedMarketing #LeadNurturing #DealAcceleration #MarketingOps #SaaSMetrics #BuyerJourney #ConversionOptimization #RevenueGrowth #OperationalExcellence

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    15 min
  • The Hidden Cost of Marketing to Buyers Who Aren't Buying Yet

    Enterprise buyers rarely decide alone. In this episode, Lucas and Luna break down the 'shadow buyer' problem in B2B marketing, where teams spend millions targeting decision-makers while ignoring the six or seven influencers who actually shape the outcome. We examine a specific case involving a mid-market software provider that lost a $1.2 million deal because their content only spoke to the CFO, not the engineering lead or the security compliance officer. The hosts discuss how to map these hidden stakeholders, why zero-click content fails when it ignores technical constraints, and the practical steps to build an account-based strategy that addresses the entire buying committee without diluting your core message.

    #FexingoBusiness #BusinessPodcast #B2BMarketing #AccountBasedMarketing #EnterpriseSales #BuyingCommittee #ShadowBuyers #RevenueOperations #SalesEnablement #ContentStrategy #DemandGeneration #StakeholderMapping #SaaSMarketing #LongSalesCycles #InfluencerMarketing #DecisionMakers #TechnicalBuyer #MarketingROI

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    12 min
  • Why B2B Marketers Ignore the Second Buyer

    Enterprise deals fail not because of bad product, but because marketing targets only one person in a buying committee while ignoring the actual budget holder. We break down how to identify and influence the silent second buyer—the finance or ops leader who holds the purse strings—using specific trigger events and tailored content that speaks their language. This episode explores why your current ABM strategy is leaking pipeline by treating all stakeholders as equals, when they are actually hierarchical. Learn how to map the full decision-making unit and create zero-click assets for the CFO before the deal even reaches procurement.

    #B2BMarketing #AccountBasedMarketing #BuyingCommittee #CFOInfluence #SalesEnablement #EnterpriseSales #RevenueOperations #MarketingAttribution #PipelineGrowth #StakeholderMapping #FexingoBusiness #BusinessPodcast #MarTech #DemandGeneration #SalesAndMarketingAlignment #BuyerJourney #DecisionMakingUnit #ContentStrategy

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    13 min
  • Why B2B Marketing Fails at the Handoff

    We explore why enterprise marketing campaigns often collapse not because of poor lead generation, but due to a broken handoff between marketing and sales. Using the specific case of how a mid-market software company lost forty percent of its pipeline in the transition phase, we break down the operational friction that kills deals. We look at account hygiene, the role of the second buyer, and why zero-click content isn't enough if the sales team doesn't know what to do with it. This is Episode 200 of our B2B Marketing series, focusing on the hidden cost of misaligned incentives.

    #FexingoBusiness #BusinessPodcast #B2BMarketing #EnterpriseSales #DemandGeneration #AccountBasedMarketing #SalesAndMarketingAlignment #PipelineManagement #LeadHandoff #BuyerJourney #RevenueOperations #CustomerSuccess #SaaS #LongSalesCycles #MarketingAttribution #LucasAndLuna #Episode200 #BusinessStrategy

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    10 min
  • The Silent Drain of B2B Marketing Attribution

    Most enterprise B2B marketers are flying blind because they attribute revenue to the last click instead of the entire journey. This episode breaks down why linear attribution fails when sales cycles stretch past six months, using a specific case from a mid-market SaaS company that lost forty percent of its pipeline visibility. Lucas and Luna explore how to build a multi-touch model that actually reflects reality, focusing on the 'shadow work' done by marketing before the first lead is ever generated. We look at concrete steps to align sales and marketing on what counts as influence, moving beyond vanity metrics like website visits to measure actual pipeline contribution. If you are struggling to prove ROI on brand campaigns or long-tail content, this conversation offers a structural fix rather than another quick hack.

    #B2BMarketing #EnterpriseSales #AttributionModeling #RevenueOperations #SalesEnablement #MarketingStrategy #PipelineGrowth #FexingoBusiness #BusinessPodcast #CustomerJourney #LeadGeneration #DataDriven #SaaSMetrics #AccountBasedMarketing #LongSalesCycle #MarketingROI #LucasAndLuna #B2BGrowth

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    11 min
  • How B2B Marketers Win With Zero-Click Content

    Enterprise sales cycles are dragging, and traditional engagement metrics are lying to you. In this episode, Lucas and Luna dissect why the most effective B2B marketers are abandoning click-through rates in favor of zero-click content strategies. We explore how leading technology firms are distributing deep insights directly within LinkedIn feeds and email inboxes to build trust before a single link is clicked. You will learn the specific mechanics of writing for native consumption, the hidden cost of forcing users off-platform, and how to measure influence when there is no conversion event. This is not about virality; it is about becoming indispensable to the buying committee during their research phase.

    #ZeroClickContent #B2BMarketing #EnterpriseSales #ABMStrategy #ContentDistribution #LinkedInAlgorithm #BuyingCommittee #LeadNurturing #TrustBuilding #NativePublishing #FexingoBusiness #BusinessPodcast #MarketingOps #SalesEnablement #DemandGen #ThoughtLeadership #CustomerJourney #B2BSaaS

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    14 min
  • Why B2B Marketers Fail At Internal Enablement

    Most enterprise deals stall not because of bad product, but because the sales team ignores marketing’s best work. This episode examines why internal enablement is the silent killer of pipeline and how to fix it using a specific case study from a mid-market SaaS company that doubled their win rates by changing one simple workflow.

    #FexingoBusiness #BusinessPodcast #B2BMarketing #InternalEnablement #SalesAlignment #EnterpriseSales #ContentStrategy #PipelineGrowth #AccountBasedMarketing #SaaS #RevenueOperations #BuyerJourney #SalesTraining #MarketingOps #DealVelocity #CustomerSuccess #DigitalTransformation #LeadNurturing

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    11 min
  • Why B2B Marketers Ignore the Second Buyer

    Most enterprise sales cycles stall not because of product fit, but because marketers focus exclusively on the economic buyer while ignoring the champion who actually runs the workflow. We break down the 'Champion Gap' using a specific case where a software vendor doubled their close rate by shifting content strategy from boardroom slides to operational playbooks. Lucas and Luna explore how to identify, empower, and align with the internal advocate who faces the daily friction of implementation.

    #B2BMarketing #EnterpriseSales #AccountBasedMarketing #ChampionStrategy #BuyerJourney #SalesEnablement #DemandGeneration #ContentStrategy #FexingoBusiness #BusinessPodcast #RevenueOps #SalesCycle #InternalAdvocate #WorkflowFriction #MarketingAlignment #DealVelocity #StakeholderMapping #OperationalBuying

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    9 min
  • Why B2B Marketers Must Stop Chasing Engagement Metrics

    In this episode of B2B Marketing with Fexingo, Lucas and Luna dissect the dangerous disconnect between vanity metrics and actual revenue in enterprise sales. They examine why high engagement rates on social platforms often mask low-quality leads that never reach a demo stage. The conversation centers on a specific case study from a mid-market software provider who shifted focus from likes and comments to economic buyer alignment, resulting in a forty percent increase in qualified pipeline within two quarters. Listeners will learn how to audit their content for decision-maker relevance rather than general audience appeal, and why ignoring bottom-of-funnel intent signals is costing them deals in today’s competitive market.

    #B2BMarketing #EnterpriseSales #DemandGeneration #ABM #LeadQuality #RevenueOperations #SalesAlignment #ContentStrategy #SocialSelling #BuyerJourney #MarketingMetrics #PipelineGrowth #FexingoBusiness #BusinessPodcast #MarketingOps #LeadNurturing #DecisionMakers #ROI

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    10 min
  • How Enterprise Marketers Win With Zero-Click Content

    Most B2B marketers are obsessed with capturing every lead, but enterprise deals rarely start with a form fill. In this episode, we explore how top-performing teams are shifting to zero-click content strategies that keep buyers on their own sites or in email. We look at why reducing friction can actually increase deal velocity in complex sales cycles, and how Lucas and Luna break down the mechanics of building trust without demanding contact info upfront.

    #ZeroClickContent #EnterpriseMarketing #ABMStrategy #SalesCycle #LeadNurturing #BuyerExperience #B2BMarketing #FexingoBusiness #BusinessPodcast #ContentStrategy #DemandGeneration #AccountBasedMarketing #TrustBuilding #FrictionReduction #EnterpriseSales #MarketingOps #LucasAndLuna #RevenueGrowth

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    10 min

About B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

From the publisher's feed

Lucas and Luna cut through the fog of B2B marketing hype to focus on what actually moves enterprise revenue: demand generation for six-figure ACV deals, account-based marketing that aligns sales and marketing, and navigating sales cycles that stretch six to twelve months. Each episode takes one core challenge—building a tier-1 ABM program from scratch, measuring pipeline influence without vanity metrics, structuring a lead-scoring model that sales trusts—and examines it through real company cases: how Snowflake’s ABM team orchestrated 200+ target accounts in a quarter, how Salesforce revamped their demand-gen engine after a pipeline slump, or how Gong used intent data to shorten their enterprise sales cycle. Lucas brings the journalist’s rigor—citing specific cost-per-opportunity figures, conversion rates from industry benchmarks, and budget-allocation examples from public earnings calls—while Luna tests each idea against the messy reality of marketing ops, sales alignment, and resource constraints. The show is for heads of demand generation, ABM program managers, and B2B marketing leaders who are tired of platitudes and want the math behind the playbook. Why do so many ABM programs spend 80% of their budget on the bottom 20% of target accounts, and how do you build a data-driven account tiering system that doesn’t require a PhD in statistics?