Todd and Jenna give you some best practices for getting impactful media coverage of your original research project.

Some highlights:

• Thinking about media coverage from the survey creation phase of the research process. How are we phrasing the questions? How will we be able to talk about the results?
• Make sure you have special segmentation questions that will help niche audiences (and the media outlets that connect with them) identify more with the story you are telling. 
• Building credibility and the benefits of a third-party research firm reaching out to media versus the brand that funded the research.
• And last but not least, some tips on how to build a media contact list.