An editorial board model can help you publish a regular flow of content that’s engaging and relevant for your audience. We look at how it works. The post Podcast: How to use an editorial board to drive B2B content creation appeared first on Radix.

When content is written with enthusiasm, it’s more likely to get results. So how can marketers inspire their writers to inject more passion into their copy? The post Podcast: How to fire up your writers to create brilliant copy appeared first on Radix.

Getting your audience to notice you through content marketing can be difficult. So we decided to do something different: we created a board game. The post Podcast: How we made an entire board game based on one blog post appeared first on Radix.

Join us as we revisit some of our previous episodes, including discussions on storytelling and intelligent content in B2B copywriting and marketing. The post Podcast: Telling B2B stories, wrestling with emotion and writing for intelligent content appeared first on Radix.

Fiona shares her highlights of B2B Marketing’s B2B Summit event on the 17th June, and talks about what copywriters and marketers can learn from the event. The post Podcast: Highlights and takeaways from the B2B Marketing Summit appeared first on Radix.

Welcome to episode 8 of the Radix Copycast – this time we’re discussing tone of voice in B2B copywriting. What… The post Radix Copycast episode 8 – how to get B2B tone of voice right (and how to get it wrong) appeared first on Radix.

In episode 7 of the Radix Copycast we discuss the use of visual storytelling tools like Vine, SlideShare, memes, comics and infographics in B2B marketing, with a special focus on comics. The post Radix Copycast episode 7 – visual storytelling in B2B marketing appeared first on Radix.

Welcome to episode 6 of the Radix Copycast – this time we’ve broken out of the studio and are reporting from the Chartered Institute of Marketing: South West Digital Marketing Conference 2013. The post Radix Copycast episode 6 – South West Digital Marketing Conference 2013 roundup appeared first on Radix.

In 1953 Watson and Crick published their paper on the structure of DNA – drastically changing our understanding of all… The post Radix Copycast episode 5 – is shorter always better in marketing copy? appeared first on Radix.

They are the ‘bread and butter’ of enterprise technology marketing, with 78% of business to business marketers citing them as… The post Radix Copycast episode 4 – how to create better B2B case studies appeared first on Radix.