We judge Turtl's demand to kill the PDF, while Lorraine Williams from Lighthouse Proofreading tells us how to proof one. The post Podcast 77: B2B content formats – copywriters v the PDF appeared first on Radix.

We discuss the obstacles that prevent good marketers from making good content... and Harry Kapur shares why B2B writers need intellectual rigour. The post Podcast 76: what makes bad B2B content? appeared first on Radix.

How quickly will robots replace B2B copywriters? Dr Andrew Bredenkamp of Acrolinx tells us it might be time for writers to make friends with AI. The post Podcast 75: B2B copywriters v AI – what does the future really hold? appeared first on Radix.

It’s been described as the “one kind of content that crushes almost everything else”, but how should you use research in B2B? We ask expert Simon Hayhurst. The post Podcast 74: how to use research in your B2B content appeared first on Radix.

Too often, it's difficult explaining why some B2B content works, and some doesn't. But not anymore – our 15-point checklist is an objective way to reviewing B2B writing. The post Podcast 73: our 15-point checklist for reviewing B2B copy appeared first on Radix.

B2B content marketers have a lot to deal with. Is it unfair to tell them to be braver too? We ask B2B marketing all-star Maureen Blandford. The post Podcast 72: stop telling B2B marketers to be “brave” appeared first on Radix.

Bad news: there's no new "Good Copy, Bad Copy" this month. The Good news? We have an audio blog on ABM copywriting for you instead. The post Podcast 71-and-a-half: ABM copywriting… and an apology appeared first on Radix.

Social media best practice changes annoyingly fast – so we asked expert Kate Stoodley for some guiding principles. The post Podcast 71: how to write B2B social media content appeared first on Radix.

What does it take to write great B2B marketing content for a multinational engineering audience? We ask Danfoss copywriter Lasse Lund. The post Podcast 70: how to write B2B copy for engineers appeared first on Radix.

Female copywriters are an overwhelming majority, according to the 2018 ProCopywriters survey – so why are so few of us writing for B2B tech? The post Podcast 69: B2B tech copywriters versus the “Gender Say Gap” appeared first on Radix.