B2B Reimagined

B2B Reimagined

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B2B Reimagined episodes

  • Ep 7 | What is True Cloud-Native and Why Does it Matter for Business Outcomes?

    Zilliant Chief Technology Officer Sham Chauthani joins the podcast to talk about cloud-native B2B solutions – what they are, why some that claim to be cloud-native are really not and, most importantly, how they drive better business outcomes. Shams details the role a microservices, cloud-based architecture plays in a business as it grows and evolves. Stay through the end for specific pricing and sales use cases that are solved via cloud-native technology.

    www.zilliant.com

    Find the real-time market pricing video mentioned in this episode here.

    33 min
  • Ep 6 | The Uneven Demand Problem in Medical & Life Sciences Distribution
    While it's true that hospitals and laboratories have seen unprecedented demand spikes for certain products throughout the COVID-19 pandemic, demand for some major revenue-driving inventory has completely disappeared. Zilliant Vice President of Customer Success and Support Rick Chappel and Mick Naughton, a sales director with over 13 years of experience in the medical and life sciences space, talk through this peculiar scenario and the commercial repercussions happening as a result. They also address supply chain disruption leading to cost increases and the exceedingly important role of eCommerce in the era of social distancing. Listen to this lively chat to learn concrete strategies distributors in this industry can adopt to mitigate the pain of uneven demand and retain margins without committing the sin of price gouging. www.zilliant.com Find the whitepaper mentioned in this episode here.
    24 min
  • Ep 5 | Protecting Margins in Volatile Times
    In this episode, Lydia DiLiello of Capital Pricing Consultants joins host Lindsay Duran to untangle the curious times B2B companies currently face. How can you protect margins in the age of COVID-19? How do you avoid price wars and a race to the bottom? How do you react to a situation for which there is no roadmap? Lydia and Lindsay share advice for customers struggling with wild swings in costs and demand cycles (SPOILER ALERT: Don't arbitrarily discount!), and why any financial change must be accompanied by a shift in your value proposition. Then they explore the ways in which companies that have invested in process, software and strategy are positioned to come out of the pandemic much stronger than their competition. www.zilliant.com Find the whitepaper mentioned in this episode here.
    31 min
  • Ep 4 | Media & Advertising
    In this episode, Zilliant's chief scientist Jon Higbie joins host Lindsay Duran to share his experience working with companies on both the buy-side and sell-side of the advertising world. Jon tells us why this ever-changing industry is ripe for disruption in the areas of data management, unified sales processes, and optimized rate-setting. He talks about how the coronavirus pandemic is exposing inefficiencies and accelerating the timetable for a data-driven digital revolution. Jon and Lindsay wrap up the discussion with reimagined pricing and sales strategies that media and advertising companies can deploy today. www.zilliant.com Find the whitepaper mentioned in this episode here - https://resources.zilliant.com/whitepapers/taming-the-wild-west-of-ad-buying-and-selling
    24 min
  • Ep 3 | Industrial Parts & Equipment Manufacturers

    In this episode, Nathan Rabold stops by to share his experience working with industrial parts and equipment manufacturers as a customer success director at Zilliant. Nathan and his team help customers adopt best practices for applying data science to the myriad internal and external complexities they face every day. Listen as Nathan and host Lindsay Duran discuss the go-to-market intricacies for industrial manufacturers and how they can respond more quickly to tariffs, embrace complexity, market-align customer agreement lines, and turn around quotes faster with scientific pricing. www.zilliant.com

    26 min
  • Ep 2 | Building Products Distributors: The Global Economy, Pricing and Commercial Realities
    In this episode, Paul Kedge is our expert on deck to share his experience both as a customer success manager at Zilliant with many building products distributors, but also as the head of pricing of the plumbing and heating division at Travis Perkins, the United Kingdom's largest building merchant. Listen as Paul and Lindsay discuss the complications and dynamics of pricing, issues responding to boom and bust economies, the complexities of customer agreements, and how to balance margin targets across the business. www.zilliant.com
    39 min
  • Ep 1 | Welcome to B2B Reimagined
    In this, the first episode of B2B Reimagined, we welcome special guests Barrett Thompson and Brian Hirt to the podcast to discuss trends, challenges and opportunities unique to B2B electrical products distribution companies. Brian Hirt served as the marketing director for a large, U.S.-based electrical products distributor where he was responsible for pricing and promotion, in addition to his traditional marketing duties. Barrett Thompson has built and delivered optimization and pricing solutions to Fortune 500 businesses in diverse vertical industries including building materials manufacturing and distribution, industrial components manufacturing, and many more. http://www.zilliant.com Visit http://www.zilliant.com/electricalplaybook to access the whitepaper mentioned by Barrett.
    40 min

About B2B Reimagined

From the publisher's feed

B2B Reimagined is a monthly podcast hosted by Barrett Thompson and brought to you by Zilliant (www.zilliant.com). Our mission is to give pricing, AI, technology, and B2B industry thought leaders a platform to share their innovative approaches to modern commercial challenges.