B2B Revenue Acceleration

Hiring the right people can make or break your organization.

But hiring on technical skills alone is an outdated way of thinking.

Ludi Martin is a EMEA Talent Acquisition Consultant at Cyber Business Resource, and her job is to deliver industry experienced talent. She comes from seven years experience in talent acquisition working with major security vendors and system integrators.

She combines her expertise and experience to bring people to teams with the right cultural fit.  In this episode of B2B Revenue Acceleration, we speak with Ludi about getting in the right hiring mindset, coachable employees, and the importance of prioritizing cultural fit.

Breaking through the noise in a loud and crowded market is tough.

How do you make sure your messaging is being heard in a sea of competition?

Ken Rutsky, the author of Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements has created an 8-layer cake for B2B messaging that helps brands tell their story and stand out.

He spent many years in product marketing in Silicon Valley, and he specialized in security, infrastructure, and business applications in the sales & marketing automation space.  Now he helps companies define their message clearly. Ken shows businesses how they can build their brand through storytelling to accelerate revenue.

Executive events can enhance an Account-based Marketing strategy, but they require a different kind of planning, execution, and evaluation than a traditional events strategy. Executive events are about impact or influence on your funnel, ultimately creating measurable increases in revenue.

We invited Beau Roberts to come on a B2B Revenue Acceleration podcast to talk about how to use executive events as part of a low-volume, high-quality marketing initiative.

Acceleration. It defines not just technology itself, but the speed at which companies are competing with others to provide valuable solutions to end-users.

Jamie Murphy from Cyber Business Growth helps organizations accelerate into the European market by evaluating clients’ strengths and weaknesses in their go-to-market strategies.  He connects them with the appropriate partners and channels to accelerate their entrance into the ever-changing European technological landscape.

He joined us on our B2B Revenue Accelerattion podcast to give his thoughts on how companies can avoid pitfalls and find their position within the European market at a quicker pace.

Getting the most out of your sales technology tools and your lead generation partner relationship takes planning and communication.  To execute on your prospecting efforts, you have to put the tools in the hands of the right people and then provide consistent feedback to tweak the process.

Rob Billington shares how to effectively build this process and help your salesforce communicate your value and your company culture in a crowded marketplace.

There has to be a US appetite for change in the distribution model. The cyber security & cloud transformation market is incredibly complicated. Hiring an agency to act as a proxy might be something that a company is far more likely to consider given the volatility of the market.

PR is all about coming up with intelligent ideas to get your clients into the press. These have to be smart, out of the box, creative solutions. 

In this intro episode, host Aurelien Mottier explains what listeners can expect from the brand-new B2B Revenue Acceleration podcast.