This week, Naomi Soman, Senior Copywriter at Similarweb, joins Dustin to discuss the importance of balancing creativity and strategy in Marketing and why understanding your target audience and their journey is crucial for developing effective campaigns. Naomi shares a lot of knowledge around creating practical personas that focus on pain points rather than demographics, and highlights the need for continuous testing and research. They also touch on the importance of clear differentiation in competitive markets and offer tips on aligning marketing, sales, and customer success teams around a unified message.

If you have any questions or thoughts, you can reach out to Naomi through LinkedIn. Also, check out Similarweb's website to learn more about their work.

In this episode, Derek Gerber, Director of Growth B2B Marketing at Power Digital Marketing, joins the show to discuss the most common mistakes SaaS companies make, such as over-engineering solutions and neglecting content strategy. He goes deep into the key factor of creating high-quality content and maintaining a holistic, data-driven strategy for successful marketing campaigns. He and Dustin also cover the evolving ad landscape, the role of AI in content creation, and how to best allocate budgets across channels like Google and LinkedIn. Finally, Derek shares his thoughts on the importance of understanding company culture, brand sentiment, and setting realistic expectations for growth.

If you have any questions or thoughts, you can reach out to Derek through LinkedIn. Also, check out Power's website to learn more about their work.

Christine Göös, Head of Marketing at The Shelf, joins Dustin to discuss the evolving landscape of influencer marketing and the creator economy in the B2B space. They go in detail into the convergence of B2B and B2C tactics, the challenges faced by C-suite executives in adapting to new marketing strategies, and the potential of creator marketing as the next frontier for brand awareness and conversions. As an extra tip, Christine also shares insights on integrating AI in content creation and storytelling.

You can reach out to Christine via her LinkedIn profile if you have any questions or insights on the topics discussed today. Also, check out The Shelf's website to learn more about their work.

This week, Shannon Curran, Fractional CMO for Founder-led Tech Companies, joins Dustin to explore the concept of a 'founder brand' and its significance in B2B marketing, particularly for early-stage companies. They delve into how to define founder brands, the role of founders in shaping their company's brand identity, and the strategic selection of channels that align with founders' strengths. Shannon also goes deep into the topic of building effective brand engagement and why a founders' passion and authenticity are crucial. She also shares her approach to developing her brand as a solopreneur.

You can reach out to Shannon via her LinkedIn profile if you have any questions or insights on the topics discussed today.

This week, Dustin chats with Sam Dunning, Founder at Breaking B2B, about effective SEO strategies tailored for B2B SaaS businesses. They cover the shift from traditional SEO metrics to focusing on revenue generation, the common pitfalls many companies encounter, and practical tips for creating high-intent content. Sam provides insights into building strategic partnerships for backlinks and crafting effective competitor alternative pages. Learn how to leverage SEO for higher-intent traffic and improved business outcomes.

Georgiana Laudi, Co-Founder & CEO at Forget The Funnel, joins Dustin on this week's episode to discuss the concept of customer-led growth. They delve into the importance of understanding your best customers, optimizing customer experiences, and how focusing on the right customer segments can drive growth without increasing marketing spend. She also shares insights on the jobs to be done methodology and provides real-world examples to illustrate how companies can achieve higher ROI by enhancing the post-acquisition customer experience. Tune in to learn actionable strategies for leveraging customer insights to drive sustainable growth.

You can reach out to Georgiana via her LinkedIn profile if you have any questions or insights on the topics discussed today. Check out Forget The Funnel's website and book to learn more about what they do, and you can also listen to their podcast.

In this episode, Dustin chats with Ryan Doyle, Chief Vibes Officer & Advisor at Sales.co, to discuss the intricacies of cold email marketing and sales outsourcing. They explore why prematurely outsourcing your outbound sales motion can be detrimental, the importance of customer research, and they share practical insights from running successful campaigns. Ryan emphasizes the importance of founders being involved in early sales efforts, crafting personalized messages, and gathering qualitative feedback. For businesses scaling, they delve into strategies for effective outbound approaches and the evolving role of SDR teams in the age of AI and automation.

You can reach out to Ryan via his LinkedIn profile if you have any questions or insights on the topics discussed today. Also, check out Sales.co's and Ryan’s websites to learn more about their work.

Sarah Reece, Director of Demand Generation at Orum, joins Dustin on this week's episode to discuss why you should focus on revenue over leads. They dive into the intricacies of balancing brand awareness and demand creation, the challenges of aligning marketing and sales efforts, and the innovative strategies she's implementing at Orum.

You can reach out to Sarah via her LinkedIn profile if you have any questions or insights on the topics discussed today. Also, check out Orum's website to learn more about their work.

This week, Dustin chats with Tim Hillison, Founder and Chief Marketing Officer at Entry Point 1, about the 3P's framework for achieving market fit: problem market fit, product market fit, and platform market fit. They discuss the importance of understanding customer problems, developing effective products, and moving towards offering integrated solutions. Tim emphasizes the importance of alignment and communication among different departments in a company's go-to-market strategy. He also discusses the role of partner-led growth and the need for a strong point of view in marketing.

You can reach out to Tim via his LinkedIn profile if you have any questions or insights on the topics discussed today. Also, check out Entry Point 1's website to learn more about their work and take their GTM assessment.

Ashleigh Early, CEO at Other Side of Sales Consulting, joins Dustin on this week's episode to discuss the critical topic of how to treat salespeople and why it truly matters. She explores the significance of treating salespeople with respect and care, the impact of realistic quota setting, and the challenges posed by venture capital culture. Ashley underscores the necessity of aligning values with company culture, doing thorough research on prospective employers, and the importance of transparent communication in the recruitment process.

You can reach out to Ashleigh via her LinkedIn profile if you have any questions or insights on the topics discussed today. Also, check out Other Side of Sales Consulting's page to learn more about their work.