Sarah Block, CEO of Tiny Marketing, joins Dustin on this week’s episode to share practical tips for small businesses to optimize their marketing efforts and engage with customers. They discuss putting emphasis on replicating top customer journeys, cutting back on unnecessary marketing activities, repurposing content using AI tools, and personal branding.

You can reach out to Sarah via her podcast, the Tiny Marketing Show, or her Linkedin profile if you have any questions or insights on the topics discussed today.

Steffen Hedebrandt, Co-Founder of Dreamdata, joins Dustin on this week’s episode to discuss the importance of having a shared ICP to align sales and marketing efforts. In this episode, Dustin and Steffen emphasize the importance of high-quality leads from high-intent channels and accurate customer journey tracking. Also, about how essential accountability, efficiency, and collaboration between sales and marketing teams are.

Quota achievement is down, rep tenure is down, and turnover is up. It's hard out there as a sales rep, and the old tactics from 20 years ago just don't work anymore. 

On this episode, Dustin welcomes Belal Batrawy, Founder of Death to Fluff, to talk about using provocative messaging, why you don't want to be a "helpful" seller, and how sales leaders should communicate with their team when they're not going to reach quota.

You can follow Belal on ⁠LinkedIn⁠ or sign up at ⁠Death to Fluff⁠ to get real-world examples of how to make your buyer the hero instead of your product or service.

Natasha Dolginsky, Sr. Director of Growth Marketing of Clari, joins Dustin on this week’s episode to discuss the power of simplicity in marketing, how to do more with less, and how to get your ABM program off the ground.

You can reach out to Natasha via her LinkedIn profile if you have any questions or insights on the topics discussed today. You can also learn more about Clari on their website.

Dan Radu, President of Macro, joins Dustin on this week's episode to discuss the challenges businesses face in a world of constantly changing marketing technology and revenue operations. Today's episode also covers finding the right balance between effective go-to-market strategies and technology adoption, the value of partner ecosystems in 2023, and more.

If you're looking for a natural extension of your marketing team, you can learn more about Macro and what they do on their website. If you have questions or want to chat with Dan about MarTech or Rev Ops, you can connect with him on LinkedIn.

Sam Shepler, Founder and CEO of Testimonial Hero, joins Dustin on this week's episode to discuss how the buyer journey is changing and why only using late-stage peer evidence isn't enough to close a deal anymore. They explain how prospects are seeking social proof earlier in the process, why you need the right peer evidence at the right time, and how to think about using testimonial videos strategically.

If you want to shoot Sam a question or give him a follow to see more tidbits on customer stories and video testimonials, you can connect with him over on LinkedIn. You can also learn more about how we create strategic customer videos that help you close deals faster on our website.

Scott Stouffer, Founder and CEO of scaleMatters, joins Dustin on this week's episode to discuss the do's and don'ts of go-to-market experimentation for B2B businesses. In this episode, Dustin and Scott discuss how businesses waste time and money running ineffective tests, what you should focus on when determining which tests to prioritize, and more.

You can learn more about scaleMatters and how they identify issues in your funnel over on their website. You can also reach out to Scott vis his email if you have any questions on the topics discussed today.

In this week's episode, Dustin talks with Christian Kletzl, Co-founder and CEO at UserGems, who defines and discusses the importance of champion life-time value. You'll learn all about champion LTV including how it's different than company LTV, how it can help your business, and why you should reach out to your former champions.

You can connect with Christian over on LinkedIn to learn more about champion LTV, or you can head over to UserGems' website to see how they can help you grow and prevent churn.

In this week's episode, Dustin talks with Cait Porte, CMO at Digibee, about delivering a positive customer experience as buyer expectations rise. She also discusses how you should be looking at your revenue team and why marketing must be involved throughout the customer lifecycle, even after they've purchased.

You can connect with Cait over on LinkedIn to chat and learn more about leveling up your customers' experience and other winning marketing tactics.

Kate Hammitt, CMO at Splash, joins Dustin on this week's episode to discuss event marketing and how you can make it more of an everyday strategy. In this episode, you'll learn how you can spin off smaller events from your larger ones and the impact of doing so, how to get the most out of your content creation moments, and more.