Enterprise software procurement has entered a new phase. Gone are the days when a SOC 2 report and a few reference calls sealed the deal. In episode 128 of B2B SaaS Talks, Lucas and Luna unpack the newest mandate landing on vendor desks: the AI data governance framework. They trace how a mid-market HR startup lost a $4.2 million deal because its data lineage documentation was incomplete, and why procurement teams at Fortune 500s are now treating data provenance as a non-negotiable checklist item. The hosts walk through the six pillars buyers expect to see—data classification, retention policies, access controls, lineage tracking, anonymization protocols, and third-party subprocessor governance—and explain why vendors who treat this as a checkbox exercise are getting cut from shortlists. They also discuss how one vendor turned the framework into a competitive advantage by publishing a public data trust page. If your company sells software to regulated enterprises, this episode will save you a painful RFP rejection.