B2B Show with Ugi

B2B Show with Ugi

By Ugi DjuricBusinessEntrepreneurshipMarketing
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B2B Show with Ugi episodes

  • B2B Community Building Masterclass With Exit Five's Matthew Carnevale

    Matt Carnevale (Head of Community at Exit Five) believes most B2B communities fail because they’re built for leads, not people. In this episode, we talk about how to start a community from scratch, the pilot method to land your first 25 members, and why niche communities will beat broad ones.

    We also dig into Exit Five’s growth loops, feedback systems, and playbooks, how to promote yourself without being spammy, and where B2B communities are headed with AI. Finally, Matt shares his take on the future of B2B marketing - and what “winning at life” really means.
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    Click here to view the episode transcript.

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    B2B Vault - Get better at B2B marketing and learn from the best B2B experts -> https://www.theb2bvault.com/

    ContentMonk - content marketing agency that makes B2B brands stand out, become category leaders, and drive SQLs -> https://www.contentmonk.io/

    43 min
  • Moving the ‘AHA’ moment from product to website | Natalie Marcotullio

    Natalie Marcotullio (Head of Marketing at Navattic) believes most B2B SaaS companies are blending into a sea of sameness-and that’s killing their growth. In this episode, we talk about how to truly stand out in a saturated market, why interactive demos are becoming a secret weapon for conversions, and how customer-led communities will shape the future of B2B marketing.
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    • (00:00) - – Intro
  • (02:40) - – Standing Out in a Saturated B2B Market
  • (03:37) - – Navattic’s Position in Interactive Demo Software
  • (05:42) - – Content Quality Standards & Unique Content Strategy
  • (07:40) - – Interactive Demos: Use Cases & Best Website Placement
  • (10:46) - – Short vs Long Demos + Personalization Wins
  • (12:55) - – Keeping Users Engaged in Product Demos
  • (15:34) - – Tracking, Retargeting & Re-Engaging Demo Visitors
  • (19:38) - – Future of B2B Marketing by 2030
  • (23:19) - – Consolidation vs Hyper-Niche SaaS Markets
  • (29:06) - – Navattic’s Roadmap & Growth Strategy
  • (33:10) - – Content Velocity, GEO & Relationship-Driven Marketing
  • (39:19) - – How to Win at the Game Called Life

    • Click here to view the episode transcript.

    Click here to watch a video of this episode.
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    B2B Vault - Get better at B2B marketing and learn from the best B2B experts -> https://www.theb2bvault.com/

    ContentMonk - content marketing agency that makes B2B brands stand out, become category leaders, and drive SQLs -> https://www.contentmonk.io/

    42 min
  • Ex Forbes Executive Shares Secrets of Turning B2B Companies Into Media Empires | James Colistra

    James Colistra (Founder of Wonderfish and Ex-Forbes Exec) believes modern B2B brands need to think like media companies if they want to stand out. In this episode, we talk about building trust at scale, what B2B can learn from legacy media, and why storytelling-not selling-is the real growth engine.
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    • (00:00) - – Intro
  • (02:27) - – From Forbes to SaaS: lessons on trust and longevity
  • (07:43) - – The 95/5 rule: building trust with buyers who aren’t buying yet
  • (11:12) - – Why events are the future of B2B marketing
  • (16:10) - Turning a software company into a media company
  • (18:24) - – Launching a flagship content pillar (Forbes-style)
  • (21:25) - – Inside Forbes: how world-class stories are found and edited
  • (24:23) - – Randall Lane’s approach to uncovering untold stories
  • (26:35) - – Storytelling that drives both brand and sales
  • (29:28) - – The future of marketing: AI, creativity, and human psychology
  • (31:50) - – Making “boring” B2B software emotional and exciting
  • (34:23) - – Must-read books for B2B marketers and founders
  • (36:40) - – Lessons from fatherhood: being present in a distracted world
  • (38:22) - – How to win at life without losing your critical thinking to AI

    • Click here to view the episode transcript.

    Click here to watch a video of this episode.
    ------------------------------
    B2B Vault - Get better at B2B marketing and learn from the best B2B experts -> https://www.theb2bvault.com/

    ContentMonk - content marketing agency that makes B2B brands stand out, become category leaders, and drive SQLs -> https://www.contentmonk.io/

    45 min
  • Ex-ClickUp CCO on building B2B brands that win in the AI era | Melissa Rosenthal

    Melissa Rosenthal (CEO at Outlever and Ex-CCO at at ClickUp) thinks most B2B companies won’t survive the next few years. In this episode, we talk about why cold emails don’t work anymore, why content is getting worse, and how smart companies are building brands people actually care about.
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    0:00 – 0:50 Intro
    0:51 – 2:58 Are we in the era of B2B commoditization?
    2:59 – 4:43 Why most B2B companies shouldn’t exist
    4:44 – 7:56 You’ve got a great product and money in the bank - now what?
    7:57 – 11:33 Building a media company inside your company
    11:34 – 16:00 Creativity in B2B - how to not be boring
    16:01 – 19:50 The future of content, websites, and SEO
    19:51 – 21:30 Why marketing is in an identity crisis
    21:31 – 26:20 Outbound is dead. Here’s what works instead
    26:21 – 30:13 What “brand” actually means (and how to build one from scratch)
    30:14 – 33:50 What B2B can learn from B2C (but shouldn’t copy blindly)
    33:51 – 40:43 Quickfire round

    Click here to view the episode transcript.

    ------------------------------
    B2B Vault - Get better at B2B marketing and learn from the best B2B experts -> https://www.theb2bvault.com/

    ContentMonk - content marketing agency that makes B2B brands stand out, become category leaders, and drive SQLs -> https://www.contentmonk.io/

    42 min

About B2B Show with Ugi

From the publisher's feed

This show is made for B2B marketers who are tired of the same old advice. Ugi Djuric, CEO of ContentMonk and B2B Vault, sits down with some of the best minds in B2B to talk about what’s really…