Using Social Media to Create a Powerful B2B Brand Four All-Stars of B2B Social Media Branding Show Notes: Four All-Stars of B2B Social Media Branding Sometimes it seems like the consumer marketing folks have all the fun. They get the edgy campaigns, giant marketing budgets and freedom to bask in the social media spotlight while […]

Using Social Media to Create a Powerful B2B Brand Session 12: Social Media Spring Cleaning Show Notes: Social Media Spring Cleaning: 5 Tips to Brush Up Your B2B Brand I have to confess, spring is my favorite time of year. I’m a sucker for colorful blossoms as flower bulbs emerge from the ground, trees bloom […]

Using Social Media to Create a Powerful B2B Brand Session 11: Using Video to Boost Your Brand Show Notes: Show & Share – Using Video to Boost Your B2B Brand Are you harnessing the full power of video to extend your business-to-business brand? Ironically, many B2B marketers are huge consumers of online video while missing […]

Using Social Media to Create a Powerful B2B Brand Session 10: Best Friends – Social Media and Content Marketing Show Notes: Best Friends: Social Media and Content Marketing for B2B Branding As more business-to-business marketers embrace social media, the question isn’t how to reach people; it’s how to reach the right people. Knowing your target […]

Using Social Media to Create a Powerful B2B Brand Session 9: Beyond LinkedIn – Social Media Platforms to Build Your Brand Show Notes: Beyond LinkedIn: Social Media Platforms to Expand Your B2B Branding When I ask people about their B2B branding efforts in social media, the most common answer I hear is, “On yeah, we’re […]

Using Social Media to Create a Powerful B2B Brand Session 8: Applying AIDA for Social Media Branding Show Notes: Applying AIDA for B2B Branding in Social Media In the fast-paced world of social media, it’s easy to assume that ideas from just last year are passé. The concept of AIDA (Attention, Interest, Desire, Action) as […]

Using Social Media to Create a Powerful B2B Brand Session 7: Create a Brand-Building Customer Experience Show Notes: Using B2B Social Media to Create a Brand-Building Customer Experience As I was doing research for an upcoming presentation on digital branding, I came across some interesting stats that I believe have big implications for B2B marketers. […]

Using Social Media to Create a Powerful B2B Brand Session 6: Designing Social Excellence Show Notes: Designing Social Excellence for B2B Brands According to Duke University’s annual CMO Survey, just 7% of CMOs report that social media is “Very Integrated” into the corporate strategy. This highlights a huge opportunity for improvement in the way social […]

Using Social Media to Create a Powerful B2B Brand Session 5: Telling the Story of Your Brand Show Notes:   Prior Sessions: Session 1: Welcome Session 2: B2B Social Media in the C-Suite Session 3: Trust – Why It Matters Session 4: Social Listening

Using Social Media to Create a Powerful B2B Brand Session 4: Social Listening Show Notes: Using Social Listening to Transform Your B2B Brand There are two parts to every conversation: talking and listening. With social media, the former gets most of the attention, while the latter is really the secret to success. Social listening is […]