B2B Startup Growth

Getting better and more innovative kinds of data is crucial to the decisions many businesses and investors make. Ethan Chernofsky, VP of marketing at Placer.ai, joins this episode to share a new valuable solution for making better business decisions, as well as how his company leverages location analytics to use foot traffic data and how people move around to provide accurate insight on locations all across the United States.

You can find show notes and more information by clicking here: https://bit.ly/2AxJAeo 

As we continue to navigate our way through these uncertain times, is it possible to adjust our marketing in a way that will allow growth for our businesses? To help me answer this question is someone well-versed in the marketing world: Amit Bivas. Amit is a member of the management team for Optimove, a company founded in 2009 that drives measurable business growth by optimizing personalized customer marketing.

You can find show notes and more information by clicking here: https://bit.ly/3eJC9jG 

Today I’m interviewing Eytan Buchman, the CMO of the largest freight marketplace in the world, Freightos. During the current pandemic, Freightos' mission to make global shipping faster, more cost-effective, and smoother is especially relevant, and Eytan joins me on the podcast to share how his company leveraged account-based marketing to succeed in these times of uncertainty.

You can find show notes and more information by clicking here: https://bit.ly/3aaUO4x

Leadership is challenging even during the easiest of days, but how can you be an inspirational leader during a global pandemic? Today I am joined by Moty Cristal, one of my closest friends and someone I frequently turn to for advice, to discuss how to lead during a crisis. Moty is the founder and CEO of NEST - Negotiation Strategies, a global consulting company that provides complex negotiations and crisis management training, consulting, and operational support to executives in the corporate world.

You can find show notes and more information by clicking here: https://bit.ly/2y2aDwN 

Perry Nalevka, CEO of Penguin Strategies, joins us today to share his unique perspective on how to succeed as a CMO—including what to do and what not to do. Perry has a lot of experience and knowledge in this area, and he will shed light on how to overcome communication gaps between CMOs and other parts of the company, as well as what causes these kinds of misalignments in the first place.

You can find show notes and more information by clicking here: https://bit.ly/2RzGqg0

You are in for a treat this episode because I have Jake Levant joining me to share some of his “secret sauce” marketing techniques that have brought him and his clients massive success. Jake is the VP of marketing at Lightico, a company that has achieved remarkable results through event marketing. He joins the show today to discusses various aspects of event marketing and why it has been so effective for so many businesses.

You can find show notes and more information by clicking here: http://bit.ly/2RncLXq 

Today I am excited to have one of the smartest marketers I’ve ever had the privilege of working with on the show. Rebecca Herson joins me for this episode to talk about hiring marketers, including the complexities (and solutions) that go hand in hand with the process. With her wide amount of experience as a strategist and B2B marketer, you'll get some great tips on how to hire marketers in a way that avoids complications and truly benefits your business.

You can find show notes and more information by clicking here: http://bit.ly/2ThsDvX 

Many businesses struggle with aligning sales and marketing, so today I will be discussing this important topic with Penguin Strategies' COO and VP of Technology and Marketing Automation, Mark Fisher. Mark will share from his vast experience working with B2B tech companies and explain how he helps them with this common alignment issue through what he calls "The SMarketing Playbook."

You can find show notes and more information by clicking here: http://bit.ly/37ZcBej 

Today I'm so excited to be joined by my guru for content strategy, Justin Champion. Justin has been a digital marketer for the past decade, and he's here to share some great insight and tools that will help you get started on improving and expanding your inbound content strategy.

You can find show notes and more information by clicking here:  http://bit.ly/2QpjLRJ 

I was recently asked to give a presentation on how to succeed in marketing in 2020, and today I want to share with you the key factors for success that I will be discussing during that talk. Drawing from my own experiences, I'll break down what marketing leaders should be focused on and talk about what I have learned from my failures and successes over the past year.

You can find show notes and more information by clicking here: http://bit.ly/37jHGZB