B2B Strategy

You can't do your marketing when you're stuck doing client work but you also can't free yourself from client work without doing marketing. What comes first: The chicken or the egg? Too many agency founders and consultants do the wrong kind of marketing because they've forgotten their own unique constraints.

What type of marketing is the right kind for an agency founder / consultant? What requirements have to be met? How can we become free to do the work we want and not work overtime just to survive?

If you liked the episode, don't be afraid to say hi and let me know on Linkedin :) www.linkedin.com/in/dylan-ciaccio⏳-766826146

Stuck in the Client Work Pit? See how Content Extraction & Packaging solves it: Home | Rekorded

Linkedin buying happens in places you can’t track. And yet, so many base their strategy on content engagement. In this very contrarian episode, we discuss how buyers are driven by information and how to be intentional about it to ensure maximized buyers from our content, profile, and landing page.

To see the video with visuals, click the second video on this page: Home | Rekorded

Drop me a message if you liked this one :) Dylan Ciaccio⏳ | LinkedIn

Why do LinkedIn users buy? How do they buy? These are two questions that very few are ever asking on LinkedIn. And yet it's essential to guiding our audience on their buying journey. In this episode, we discuss Information Gaps and how information about problems and misconceptions help users see the value in reaching out and buying our service.

Process | Rekorded (Go to Step 2 for the video on Info Gaps)

Agency founders need to do Linkedin content marketing becauseof their complete advantage - having field insights and proven methods. But what's stopping them? The Agency Time Problem. And how do you overcome that problem? The opposite of Content Creation: Content E&P

Got questions about the episode? Send me a DM and I'll clear things up.

Dylan Ciaccio⏳ | LinkedIn

Why do you get engagement on Linkedin posts but not enough clients? This is the answer to your problem... You aren't doing enough Linkedin Content Bridging.

This is the first episode of The Linkedin Series, where I do quick solo episodes specifically on B2B Linkedin marketing. 

What problem do you solve? If you're like most agencies, you aren't able to answer this. Which is why buyers see you as interchangeable. This problem will be the downfall of your agency and the only way to solve it is to design your own niche. Nick shows us how.

Here's his absolute killer playbook that I myself have started to refer to everyday: The Agency Niche Design Playbook (notion.site)

Here's his Linkedin profile: Nick Bennett | LinkedIn

Thought leadership has become a buzzword. And that's why Ashley Faus has created The 4 Pillars of Thought Leadership framework to make sure you understand all you need to know to reap the benefits of being a thought leader.

The framework: Four Pillars of Thought Leadership | LinkedIn

Without even talking about the company he worked for, Alyce, Nick Bennett drove $2M in pipeline with a 60% close rate. How can you replicate his strategy? How should B2B companies create a LinkedIn evangelist program? 

James Carbary, the founder of SweetFish, has helped grow hundreds of B2B podcasts as well as his own, B2B Growth. We dive deep into questions like: Should we do interview-style episodes? How to conduct original research with your guests? How to validate ideas that resonate with your audience?

Inbound marketing is a magnet. But nearbound marketing is an even bigger magnet. In this episode, we dive into how Logan Lyles and Teamwork are implementing a nearbound marketing strategy, taking advantage of content co-creation in their ecosystem.