B2B Writing Success Podcast

If you do enough research, the writing is easy. Steve Slaunwhite gives you four of his best shortcuts to gather the research you need for long-form content projects. Plus, he shares a bonus source you'd probably never think to check.

Even new copywriters may face a situation where they need to stop working on a project. Steve Slaunwhite gives you some tips for exiting with your professional dignity intact and preserve the client relationship when possible.

Steve Slaunwhite explains how you can find marketing agencies that need freelance copywriters, get them to hire you, and become their go-to freelance copywriter. Plus, he reveals the best person to contact at creative firms.

The white paper is the king of content in the B2B world. Most companies use white papers (or similar collateral like ebooks and special reports) to gain thought-leadership, generate leads and grow sales.

Business-to-business marketing communications are becoming more visual. In fact, the “poster-style” infographic (so common on Pinterest.com) is one of the most popular forms of marketing content right now.

Steve Slaunwhite shares a very effective method for sharing his portfolio with potential clients — the Portfolio One Sheet. Find out how to create your own Portfolio One Sheet that will showcase your expertise.

Even if you never intend to write White Papers, you need to know about them because they are the “king” of B2B content and can impact all aspects of B2B marketing. Steve Slaunwhite highlights what you need to know as a B2B copywriter.

Steve Slaunwhite shares a very effective method for sharing his portfolio with potential clients — the Portfolio One Sheet. Find out how to create your own Portfolio One Sheet that will showcase your expertise.

Many copywriters fail to realize the importance of partnering with graphic designers and other design professionals. Steve Slaunwhite explains why it's key to your success and how you can connect with talented designers.

What are the opportunities for the B2B copywriter in the small business market? Steve Slaunwhite gives you tips on which small businesses hire freelance copywriters, how to find them, and how to structure your services to appeal to them.