Most marketers think in terms of either B2B or B2C.

But in reality, many industries operate in the blended world of B2B2C marketing where intermediaries influence the final customer’s decision.

In this episode, Yuliia Krupenko (CMO at Stealth Startup, ex-Marketing Lead at Waggel) shares how to navigate this complex ecosystem, drawing from her experience in travel, fintech, and pet insurance. You’ll learn how to build trust with both intermediaries and end customers, and why real conversations often reveal more than dashboards ever could.

What you’ll learn in this video:

→ Why the line between B2B and B2C is increasingly blurred

→ What B2B2C marketing looks like in practice (with real-world examples)

→ How to build trust and credibility with intermediaries

→ The mindset shift marketers need when data alone isn’t enough

→ Why talking to people is the simplest and most effective strategy