AI avatars are moving fast, faster than regulation, faster than most teams can adapt, and in some cases, faster than human comfort levels.

In this conversation, marketing leader Tomer Zuker breaks down what’s actually happening behind the scenes: the real technology, the ethical risks, and why brands are quietly preparing for a hybrid future of humans, agents, and fully conversational avatars.

Tomer shares what he’s seeing inside organizations adopting AI today, how synthetic influencers are reshaping audience expectations, and why authenticity now has two different meanings.

→ What AI avatars really are (and the two types every marketer should know)

→ How conversational avatars change customer experience

→ The ethics, risks, and trust dilemmas brands can’t ignore

→ When humans vs. avatars vs. AI agents make sense

→ Why the future of authenticity is more complex than it looks

When marketing and finance work in silos, growth stalls. But when the CMO and CFO operate as true partners? The business moves faster and decisions get smarter.

In this conversation, Audrey Masset (Senior Director of Marketing) and Mark Beakhouse (CFO) at Wegrow share what it really takes to build a high-trust, co-owned relationship between marketing and finance, one that goes beyond budget approvals and into shared growth responsibility.

→ Why marketing can no longer be seen as a cost center

→ How CMOs earn credibility with CFOs (data, transparency & shared KPIs)

→ The systems and dashboards that align sales, finance, and marketing

→ Why long-term impact matters just as much as short-term pipeline

→ The mindset shift marketing leaders must develop to drive revenue

This episode is essential for CMOs, CFOs, RevOps leaders, and anyone shaping go-to-market strategy inside a scaling business.

How can marketers thrive in the age of AI?

In this episode of CMO Convo, Idan Gol, VP of Marketing at OX Security, explains why the future of marketing isn’t about replacing humans with machines.

It’s about combining automation with creativity, taste, and strategy.

From rethinking team structures to creating one of the first AI-powered growth marketing roles, Idan shares how he’s building a marketing org that uses AI intelligently, not blindly.

→ Why creativity and brand storytelling will matter more than ever

→ How to integrate AI across your marketing team (without losing human touch)

→ Lessons from companies that moved too fast to automate

→ The skills every marketer need to future-proof their career

What does authentic thought leadership look like inside a company, and how do you make it part of your culture, not just your content strategy?

In this episode of CMO Convo, Karen Chalmers, VP of Marketing and Partnerships at InterVal, shares her philosophy on building trust in B2B, empowering every employee to use their voice, and keeping authenticity alive in the era of AI.

Karen’s own career “jungle gym” — from film and design to marketing leadership — has shaped how she thinks about storytelling, creativity, and human connection in business. This is a conversation about trust, empowerment, and the power of showing up as real people behind a brand.

What you’ll learn:

→ How to build thought leadership across your entire team

→ Why authenticity drives trust in B2B relationships

→ How to balance AI tools with a human voice

→ Simple ways to start a thought leadership program internally

AI and large language models are rewriting how people discover and evaluate brands. In this episode of CMO Convo, Guy Yalif, Chief Evangelist at Webflow, explains why traditional SEO is no longer enough, and how marketing leaders can adapt before it’s too late.

Guy shares the “perfect storm” CMOs are facing: a loss of control over brand narratives, declining traffic from AI overviews, and the growing challenge of standing out in the “sea of sameness.” But he also highlights where the opportunity lies: higher-quality conversions, new authority channels like Reddit and LinkedIn, and a shift from keywords to answer clusters.

→ Why AI-driven search is reshaping brand visibility

→ The difference between SEO and AEO (Answer Engine Optimization)

→ The four areas CMOs must rethink: content, technical, authority, and measurement

→ Practical steps to future-proof your brand in the age of AI

Most B2B marketing falls flat because it plays it too safe.

Aviv Canaani, CMO/CRO at Datarails, explains why it’s time to rethink how we approach marketing, creativity, and revenue ownership.

In this episode of CMO Convo, Aviv shares how he flipped DataRails from 95% outbound to 95% inbound, why B2B teams should borrow tactics from B2C, and what it really means to own the full funnel as a CRO. The result? Marketing that stands out, drives revenue, and finally earns its seat at the table.

What you’ll learn in this video:

→ Why most B2B marketing gets ignored

→ How UGC, humor, and scroll-stopping content win attention

→ The rise of the CRO role and what it means for CMOs

→ Why marketing’s job is to make sales easier

→ How startups can balance creativity with measurable revenue

Most marketers think in terms of either B2B or B2C.

But in reality, many industries operate in the blended world of B2B2C marketing where intermediaries influence the final customer’s decision.

In this episode, Yuliia Krupenko (CMO at Stealth Startup, ex-Marketing Lead at Waggel) shares how to navigate this complex ecosystem, drawing from her experience in travel, fintech, and pet insurance. You’ll learn how to build trust with both intermediaries and end customers, and why real conversations often reveal more than dashboards ever could.

What you’ll learn in this video:

→ Why the line between B2B and B2C is increasingly blurred

→ What B2B2C marketing looks like in practice (with real-world examples)

→ How to build trust and credibility with intermediaries

→ The mindset shift marketers need when data alone isn’t enough

→ Why talking to people is the simplest and most effective strategy

Marketers are hearing a lot about AI.

But what does it actually change in the way teams work, make decisions, and connect with customers?

In this conversation, Archana Dhankar (AI in Marketing Leader) draws on two decades of B2B marketing experience to argue that AI isn’t just another tool.

It’s forcing a rethink of how marketing is structured.

From smarter customer research to cross-team alignment, she explains why execution and soft skills are now as important as technical knowledge.

This episode is all about the practical signals that show when a team is ready for AI, and the human skills that make adoption succeed.

In this episode:

→ How AI is changing customer research and ICPs

→ Why specialists gain more from AI than generalists

→ The role of soft skills in successful adoption

→ Signs your team is ready to bring AI into strategy

How do we stay authentic, relevant, and human in a world of AI-generated everything?

In this episode of CMO Convo, host Michal Lasman sits down with Tomer Zuker to explore how marketers can adapt, thrive, and lead in this new era.

You’ll learn:

➝ Why personal branding on LinkedIn is now a core career asset (and common mistakes to avoid)

➝ How to balance authenticity with AI-generated content without sounding robotic

➝ A practical framework for organizational AI adoption (the REAL model: Relevance, Executive buy-in, Adoption, Learning)

➝ The rise of AI agents in marketing — from content machines to contextual campaigns

➝ What skills marketers should build now to stay ahead of the curve

Whether you’re a marketing leader, a startup founder, or just navigating personal branding in 2025, this conversation will give you fresh insights.

AI is reshaping go-to-market strategy, marketing careers, and even how companies are built. But what does that mean for marketing leaders, teams, and the future of work?

In this episode of CMO Convo, Angeley Mullins (Chief Growth & Marketing Officer, advisor, and mentor) joins us to explore the rise of AI-driven GTM strategy, the skills marketers need to stay relevant, and why building your personal brand matters more than ever.

Whether you’re a marketing leader navigating change or an ambitious professional preparing for what’s next, this conversation is packed with insights you can put into practice today.

What you’ll learn in this episode:

→ How AI is changing go-to-market roles and org structures

→ Why prompting is becoming the new essential skill for marketers

→ The importance of critical thinking in an AI-driven world

→ How to future-proof your career with adaptability and personal branding

→ Why authenticity and human voice will always matter in business