In this episode, Sushovan Saha, Head of Marketing at Attentive.ai, breaks down how modern marketing leaders can drive real business impact by working backwards from revenue, aligning with sales, and rethinking the KPIs that matter.

If you're tired of measuring success with page views and vanity metrics, this one’s for you.

✅ In this episode, you’ll learn:

Why "page views" and "open rates" don’t cut it anymore

How to reverse-engineer your funnel based on revenue goals

The rise of sales enablement and cross-functional GTM

How to balance tactical execution with long-term demand gen

Unconventional lead gen channels (yes, Reddit and ChatGPT!)

The impact of Google’s AI Overviews — and how to adapt