How is AI really changing marketing?

In this episode of CMO Convo, Invoca CEO Gregg Johnson shares hard-earned wisdom from decades in tech, offering a grounded, strategic view of AI’s role in modern marketing.

From consumer trust and data privacy to agentic AI and personalized brand experiences at scale, Gregg dives into the real blockers, opportunities, and human implications of AI adoption.

Whether you're a CMO, marketer, or tech-curious leader, this conversation offers practical takeaways and a refreshing, no-fluff perspective on where AI is headed — and how to stay ahead of the curve.