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B2Education Unpacked - The Education Growth Podcast
B2Education Unpacked - The Education Growth Podcast episodes
- Ed Tranham — Retention beats acquisition — what an acquirer actually diligences.
Logo growth used to be the story founders told. Ed Tranham on what a buyer opens instead.
A bonus episode, cut from Series One, Episode Nine of B2Education Unpacked — The Education Growth Podcast.
In this one:
● Why hockey-stick logo growth no longer buys anything
● Net retention and expansion against new acquisition
● The technology stack a buyer will look at, and what they are looking for in it
● Whether anyone will pay extra for the features you keep adding
Ed Tranham is Founder of The Assignment Report.
The full episode is here.
More on the commercial side of the education sector at seventhsibling.co.uk.
9 min - Jo Stone — Where responsibility sits when implementation fails.
Implementation fails often enough that both sides have a story about whose fault it was. Jo Stone gives the buyer's.
A bonus episode, cut from Series One, Episode Ten of B2Education Unpacked — The Education Growth Podcast.
In this one:
● How long a platform actually needs to embed
● What proportion of a trust's stack genuinely delivers
● The real time-to-value curve, from the buyer's own mouth
● Why renewal is decided long before the renewal conversation
● Feeding impact back to suppliers, and why so few ask for it
Jo Stone is at Discovery Schools Trust.
The full episode is here.
More on the commercial side of the education sector at seventhsibling.co.uk.
12 min - Dr Neelam Parmar — The AI curriculum nobody in the UK is building.
Dr Neelam Parmar sat on the Department for Education's education technology leadership group during COVID. She describes what it exposed.
A bonus episode, cut from Series One, Episode Two of B2Education Unpacked — The Education Growth Podcast.
In this one:
● Inside the DfE education technology leadership group during the pandemic
● The capability split it made visible across schools
● The AI skills gap the UK has still not closed
● Why she will not work with people who cannot explain what they are selling
Dr Neelam Parmar is an education technology consultant and researcher.
The full episode is here.
More on the commercial side of the education sector at seventhsibling.co.uk.
9 min - Catherine Lane — We don't take a product that hasn't been proven.
An agency with a refusal line: no marketing spend behind a product that has not been proven in a school.
A bonus episode, cut from Series One, Episode Eight of B2Education Unpacked — The Education Growth Podcast.
In this one:
● The clear line, and what gets turned away because of it
● What counts as proof — a pilot, or evidence, or neither
● How long trust-building actually takes with school buyers
● Why the product and the evidence have to travel together
Catherine Lane is Founder of The Influence Crowd.
The full episode is here.
More on the commercial side of the education sector at seventhsibling.co.uk.
9 min - Laura McInerney — What teachers say they want versus what they will actually use.
Laura McInerney · Co-founder, Teacher Tapp · Fri 16 Oct · Cut 12 · Series One, Episode 7 · 11:01 · CHECK
The person who signs and the person who uses it want different things. Laura McInerney has the data on how differently.
A bonus episode, cut from Series One, Episode Seven of B2Education Unpacked — The Education Growth Podcast.
In this one:
● Why pitching features to school leaders loses deals you should be winning
● The buyer and the user wanting opposite things
● The Lamborghini question, and the trap in asking people what they want
● Why cheaper and more streamlined reads as risk rather than value
● Using data to stop yourself making an expensive mistake
Laura McInerney is Co-founder of Teacher Tapp.
The full episode is here.
More on the commercial side of the education sector at seventhsibling.co.uk.
8 min - Kristy Evers — What happens when the evaluation comes back negative.
Evidence cuts both ways. Kristy Evers on what happens commercially when an evaluation does not go your way.
A bonus episode, cut from Series One, Episode Six of B2Education Unpacked — The Education Growth Podcast.
In this one:
● Whether you can ever prove the product caused the outcome
● What an evaluator does when a school is using a tool that is not working
● The commercial consequence of selling something that was not right for the school
● Short-term customers against long-term ones, and what trust is worth on renewal
Kristy Evers is Director of Partnerships at ImpactEd Evaluation.
The full episode is here.
More on the commercial side of the education sector at seventhsibling.co.uk.
9 min - Matt Tiplin — Does it actually do what the deck says?
Matt Tiplin has sold education technology, inspected schools for Ofsted, and now buys. Three vantage points on the same question.
A bonus episode, cut from Series One, Episode Three of B2Education Unpacked — The Education Growth Podcast.
In this one:
● What the technology delivers against what it claims
● What the seller-to-inspector-to-buyer route teaches you about a pitch
● What an educational outcome actually is, and how loosely the word gets used
● Why the honest answer to "does it work" is usually a question about the setting
Matt Tiplin is at Keys Inclusion Pathways.
The full episode is here.
More on the commercial side of the education sector at seventhsibling.co.uk.
11 min - Ed Tranham — An eighty percent drop — funding does not predict survival.
Early-stage education fundraising has collapsed. Ed Tranham's point is about which companies came through it.
A bonus episode, cut from Series One, Episode Nine of B2Education Unpacked — The Education Growth Podcast.
In this one:
● What happened to early-stage education fundraising
● Why a bootstrapped budget-planning tool outlasted the companies promising to revolutionise education
● What raising money does and does not tell you about a business
● Going direct to teachers, in the UK, the US and Australia
Ed Tranham is Founder of The Assignment Report.
The full episode is here.
More on the commercial side of the education sector at seventhsibling.co.uk.
11 min - Jo Stone — You can buy the best technology in the world. If teachers don't use it, it's worthless.
A trust buyer sets out, in operational detail, what a supplier is signing up to after the contract is signed.
A bonus episode, cut from Series One, Episode Ten of B2Education Unpacked — The Education Growth Podcast.
In this one:
● Training time, and who is expected to pay for it
● Continuous CPD rather than a launch day
● The dedicated resource a trust expects on the supplier side
● Monthly calls, and what they are actually for
● Why the technology stays a tool and the human connection does the work
Jo Stone is at Discovery Schools Trust.
The full episode is here.
More on the commercial side of the education sector at seventhsibling.co.uk.
10 min - Any platform that says it will save you days a week — it's not true.
The most common return-on-investment claim in the market, taken apart by someone who sells into it.
A bonus episode, cut from Series One, Episode Four of B2Education Unpacked — The Education Growth Podcast.
In this one:
● Why the hours-and-days-a-week claim does not survive contact with a school
● What the freed time is actually for, which is the question suppliers skip
● The leadership conversation that has to happen before any of it is worth anything
Al Kingsley MBE is CEO of NetSupport.
The full episode is here.
More on the commercial side of the education sector at seventhsibling.co.uk.
9 min
About B2Education Unpacked - The Education Growth Podcast
From the publisher's feed
B2Education Unpacked — The Education Growth Podcast
The gap between pitch decks and playgrounds.
Between what gets built, what gets sold, and what happens when it meets children.
Hosted by Stella James — former EdTech founder, commercial leader, and someone who's sat on both sides of the table — each episode unpacks why the gap between selling into education and succeeding in it is wider than most people admit.
Real conversations with the founders building products, the leaders buying them, the implementers dealing with the fallout, and the people asking whether any of it actually works.
If you sell into schools, lead an EdTech business, or work in education procurement — this is the show that doesn't pretend it's simple.