If I had to choose between Content marketing and SEO marketing, I would choose SEO marketing any day. Why?

There are benefits and detriments to placing your product in a certain predefined category. Listen now to learn more.

Seasoned marketing leaders tend to refer to the number of likes and follows as "Vanity Metrics." While true,  it does not mean that this figure is meaningless.

"Strategic zig-zagging" is a common occurrence in the start-up world. So how can you effectively apply this process?

There are four stages in an influencer's life cycle, and it's important to cater your programs to this growth if you want to work with them.

Experience counts for a lot, but it is not everything. Does your ego get in the way of learning?

Just like a medieval fortress, your company needs a moat to protect itself. Here are some examples of successful business moats.

Marketing Sprints are a highly effective management tool for startups. So how are they typically done?

A successful business operates with one formula in mind - to charge your customers more than it costs you to acquire them. But to acquire them, you might have to take a loss in profits. So when does it make sense to acquire a customer in that situation?

I always tell my team, "when you are looking to solve a problem, don't look at the competition." So where should you look?