Babaà is a family-owned knitwear brand. From organic cotton farmers in the south of Spain, the shepherds and yarn spinners in the north, and the multi-generational factory in Barcelona to the brand’s hub in Madrid; babaà’s founder Marta Bahillo is a champion of the Spanish knitwear industry. We speak with Marta about her unique value system, decision to focus on direct-to-consumer and supporting ecological innovation. 

This conversation is available to enjoy as a written piece on advance-copy.com. Share your thoughts on this story and join our community of independent thinkers in fashion on Instagram @Advance_Copy.

Guest: Marta Bahillo, babaà

References: Violet Sessions podcast episode 23 with Marta Bahillo and Claire Ptak

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Post-production & editing: Mark Smith

Music & post-production: Emmanuel Corre