Advance Copy

By Advance Copy

Welcome to Advance Copy a space for independent thinkers in fashion. Our guests are founders of courageous companies reimagining the future of fashion. Together, we’ll look deep inside and outsid... more

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FAQs about Advance Copy:

How many episodes does Advance Copy have?

The podcast currently has 32 episodes available.

Advance Copy episodes:

October 23, 2025P1. Natasha Mead on How Good Brands Only Reflect What’s True
A two-part conversation with Natasha Mead, a New Zealand-based Art Director and Founder of 1of1 Studio. She is the mastermind behind some of today’s most referenced visual identities across independent fashion, lifestyle, skincare, interior and hospitality companies. Her collaborators and projects include: Lesse, Binu Binu, F. Miller, Reome, Baina, J. Hannah, Anyone Girl, Moon Lists.
In Part 1 of this conversation, we’ll learn about:
The role of naivety and isolation on the development of Natasha’s studio
Utilitarian and archival references inspiring her work
Natasha’s approach to craft as a commitment to expressing care
The 1of1 Studio client filter
Welcome to Advance Copy:
Consulting Membership
Book
Instagram
Substack
Website
Newsletter
Post-production & editing: Mark Smith
Music & post-production: Emmanuel Corre 
...more
39min
October 12, 2025Radical Refinement, how to define a brand philosophy in a turbulent market reality
Preview of Radical Refinement: a paid workshop on how to define a brand philosophy to see you through a turbulent market reality and beyond. Purchase the full workshop here.
DESIGNED FOR:
Brand-owners & aspiring brand-owners
Decision-makers in fashion & creative industries
Branding, marketing and copywriting experts
TOPICS:
Why it’s important to set a strong philosophy now
Are your brand values genuine?
Establishing what makes your work unique
Translating your philosophy to sales, communication and visual strategies
Welcome to Advance Copy:
Consulting Membership
Book
Instagram
Substack
Website
Newsletter
Post-production & editing: Mark Smith
Music & post-production: Emmanuel Corre 
...more
13min
October 10, 2025Preview: Jess Hannah on Growth, Degrowth and "Honest Capitalism"
A preview of an uncut workshop with the Los Angeles-based designer, Jess Hannah. Recorded in London in May 2024 and joined online by 10 diverse business owners, we discussed Jess's decade of learnings with her brand, J.Hannah, and reflected on mindful growth, de-growth, and “honest capitalism.” Become a paid Apple Subscriber to enjoy the full conversation, Episode 28.
Topics
A decade of opportunities
What lays beneath the numbers
Non-linear financial reality
Off-line marketing
Wholesale post-Covid
Profitability over growth
"Honest capitalism"
Welcome to Advance Copy:
Consulting Membership
Book
Instagram
Substack
Website
Newsletter
Post-production & editing: Mark Smith
Music & post-production: Emmanuel Corre 
...more
5min
May 05, 2025Lee Mathews on Navigating an Independent Fashion Brand
To mark 2024 Melbourne Design Week and the release of Advance Copy’s book, Growing Independent Fashion Brands, the iconic Australian fashion designer Lee Mathews and publisher and creative director Beth Wilkinson, gathered a small group of fashion industry insiders and admirers of the brand for an intimate conversation.
In this characteristically frank reflection, Lee delved into her founding principles, offshore production, the pricing conundrum and so much more. Take a moment to sit down and tune in to this much-needed personal account of an iconic independent brand owner. Enjoy!
Welcome to Advance Copy:
Consulting Membership
Book
Instagram
Substack
Website
Newsletter
Post-production & editing: Mark Smith
Music & post-production: Emmanuel Corre 
...more
58min
March 20, 2025Spring'25 | Introducing members-only consulting
This spring, the Advance Copy podcast is developing into a suite of members-only audio consulting sessions, register here to show your interest.

Tailored to the perspectives of elevated independent brands and approached with honesty and pragmatism, each session will bring you unique insights on how to grow a fashion or lifestyle company fit to the needs of today’s world.
The discreet episodes are designed for:
Founders
In-house decision-makers
Expert freelancers of elevated independent brands
Topics of focus
Refining brand values
Wholesale partnerships
Direct-to-consumer
Financial stability
Communicating true purpose
Welcome to Advance Copy:
Book
Instagram
Substack
Website
Newsletter
Post-production & editing: Mark Smith
Music & post-production: Emmanuel Corre 
...more
3min
September 05, 2024Carmen Amsterdam a Fresh Perspective on Being Small
Carmen de Baets reflects on how she met her husband and business partner Joris ter Meulen Swijtink, establishing their guest house, shop and kitchen Carmen Amsterdam and the much respected visual signature of their company.
Welcome to Advance Copy:
Consulting Membership
Book
Instagram
Substack
Website
Newsletter
Post-production & editing: Mark Smith
Music & post-production: Emmanuel Corre 
...more
1h 8min
March 08, 2024Casa Shop on Thoughtful Growth
Casa Shop's Emi Moore and Jacqueline Davis, reflect on how their paths crossed, the company's trajectory since its establishment in 2016 and the origin of their distinct Instagram aesthetic. With a little help of a marine biologist, we’ll also talk about how the definition of “development” has been misunderstood and why “less is better” best symbolises Casa Shop’s idea of growth.
Guests
Emi Moore
Jacqueline Davis
Quote from "Ladders, trees, Complexity, and Other metaphors in Evolutionary Thinking" by Andreas Hejnol in Arts of Living on a Damaged Planet - Ghosts and Monsters of the Anthropocene, pp.G87–G102. Available to purchase here.
Welcome to Advance Copy:
Consulting Membership
Book
Instagram
Substack
Website
Newsletter
Post-production & editing: Mark Smith
Music & post-production: Emmanuel Corre 
...more
39min
March 23, 2023Muse on Personal Connections
Family-run womenswear brand Muse demonstrates how ambition, conscious values and a personal touch can draw unexpected paths to building a fashion company. Founder, Christine Kourim is a natural self-starter and a life-long creator of fashion. When she attempted to sell her high-quality garments at a Melbourne market stall the success was immediate prompting Christine to enlist the help of her daughter, fashion designer, Sarah Kourim. Together they translated the label to a permanent home online and created a touchpoint for their growing community. In this episode, we're joined by Sarah to learn about her and her mother’s independent journeys, nurturing a market stall into a growing e-commerce business, and the under-representation of modest voices in fashion.
Guest: Sarah Kourim, Muse
Muse Journals with Rosie Fea
Welcome to Advance Copy:
Consulting Membership
Book
Instagram
Substack
Website
Newsletter
Post-production & editing: Mark Smith
Music & post-production: Emmanuel Corre 
...more
40min
March 23, 2023Palo Studios: A Community Haven
Palo Studios is a multi-division company comprising of a wholesale agency, a brand, and a creative production agency all under one ethically minded umbrella of its founder, Cassie Rose Ebner. Every collaborator of Palo Studios is driven by positivity and well-being thus creating a new template for working in fashion.
We talk to Cassie about the critical moment when the grasp of the classic wholesale model begun to loosen inspiring her to bridge the gap between conscious brands, retailers, and customers.
Guest: Cassie Rose Ebner, Palo Studios
Welcome to Advance Copy:
Consulting Membership
Book
Instagram
Substack
Website
Newsletter
Post-production & editing: Mark Smith
Music & post-production: Emmanuel Corre 
...more
42min
March 23, 2023De-hierarchising Fashion Education With the Help of Mycelium Networks
ArtEZ University teachers, Hanka van der Voet and Chet Bugter, discuss their recent open source paper: A Fruiting Body Of Collective Labour: Working Towards A De-Hierarchised System For Fashion Education. The document looks to the collaborative world of fungi and mycelium networks to find inspiration for de-hierarchised models of fashion education. We’ll learn how lichen networks influenced their approach to the management of the Critical Fashion Practices Master’s course and discuss how fashion designers, entrepreneurs and practitioners can encourage more collaborative ways of working.
A Fruiting Body Of Collective Labour: Working Towards A De Hierarchized System For Fashion Education by Hanka van der Voet and Chet Bugter, Published by MA Critical Fashion Practices, ArtEZ University of the Arts Arnhem, 2022.
Calling out Dutch Art Institutions
Fantastic Fungi - documentary by Louie Schwartzberg and Mark Monroe available on Netflix
The Mushroom at the End of the World: On the Possibility of Life in Capitalist Ruins by Anna Tsing
Guests
Hanka van der Voet and Chet Bugter, ArtEZ University of the Arts Arnhem
Welcome to Advance Copy:
Consulting Membership
Book
Instagram
Substack
Website
Newsletter
Post-production & editing: Mark Smith
Music & post-production: Emmanuel Corre 
...more
49min

FAQs about Advance Copy:

How many episodes does Advance Copy have?

The podcast currently has 32 episodes available.

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