This week on the Connected Podcast, Sue and Sacha sit down with Babs Maye who is the UK Head of Addressable Creative here at MediaCom. Babs has over 12 years’ experience in digital advertising demonstrated by developing meaningful brand equity platforms, content marketing strategies, and cause marketing programs. Babs spent two and a half years at Mindshare as the Global DCO at Nestle before deciding to join the wonderful world of MediaCom.