Back Of The Napkin

How we pulled off a £250k marketing stunt without spending a penny.

One offer.

One celebrity who couldn't possibly reply.

A few emails we probably shouldn't have sent.Weeks of front pages.

Around £400k of free press.

And then it got better!

Because she came out of the jungle and answered.

The whole playbook's in here.

Including the one thing you have to get right, or the press will run your story without your name in it 👇

▶️ If you like this clip, make sure to check out the full episode: https://www.youtube.com/watch?v=NDZE8tUd5hM

▶️ Check out Toyboy Warehouse: https://toyboywarehouse.com/f/

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🔗 LINKS

Free Weekly Business Quiz → https://backofthenapkinpod.com/quiz

The Napkin Coach → https://backofthenapkinpod.com/ideas?q=&cat=&topic=&pillar=

📩 Contact us

Amin → https://www.linkedin.com/in/amin-hamzianpour-48379b165/

Mike → https://www.linkedin.com/in/mikebandar/

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📝 NAPKIN NOTES

PR (Public Relations) Getting people talking about you without paying for an ad.

Earned Media Coverage you didn't buy. Front pages, blogs, someone else's audience.

Newsjacking: Hooking your brand onto a story that's already everywhere.

Digital PR: The modern version. Mostly getting other sites to link back to yours. Works, but less fun.

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👍 If you got something out of this, hit like and subscribe. It genuinely helps us get more founders round the table.

💬 Tell us in the comments which napkin question we should ask next.

#BackOfTheNapkin #FounderStories #Entrepreneurship #MarketingHacks #PRStunt #GuerrillaMarketing #UKBusiness

Two founders. Both eight figures.

One's never taken a penny from an investor.

The other's venture backed.

We handed them a stack of napkins with questions they probably shouldn't answer on camera.

They answered anyway.

Somewhere in here there's…

→ a celebrity who never agreed to anything

→ a team holiday that should've ended the company

→ a roof nobody should have looked inside

One of them also sent a customer something in the post they'll never live down.

And by the end, only one of them still thinks he got it right.

Welcome to Back of the Napkin.

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🔗 LINKS

Free Weekly Business Quiz → https://backofthenapkinpod.com/quiz

The Napkin Coach → https://backofthenapkinpod.com/ideas?q=&cat=&topic=&pillar=

📩 Contact us

Amin → https://www.linkedin.com/in/amin-hamzianpour-48379b165/

Mike → https://www.linkedin.com/in/mikebandar/

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📝 NAPKIN NOTES

Bootstrapping = Building a business on your own money and what customers pay you. No investors.

Raising = Selling a slice of your company to investors for cash.

VC (Venture Capital) = Professional investors who back startups and want big returns.

Angel Investor = A wealthy individual putting their own money into early-stage businesses.

Cash Flow = Money in vs money out, and when. You can be profitable and still run dry.

Insolvent = You can't pay your bills when they're due.

LTV (Lifetime Value) = What a customer's worth to you over the whole time they stick around.

CAC (Cost of Acquisition) = What it costs you to win one customer.

ROI (Return on Investment)= What you got back for what you put in.

Lead Gen = Finding customers for another business and getting paid per lead.

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⏱ CHAPTERS

0:00 Welcome

0:58 Walking out of something everyone said you were mad to leave

10:54 The nearest your business came to dying...

22:20 What were you doing at 21 that was secretly genius?

33:20 The biggest marketing hack you've ever pulled?

39:46 Most embarrassing piece of marketing you've ever put out?

43:30 The reframe that unlocked growth?

49:02 Raising vs bootstrapping: convince me!

58:30 That's the pod!

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👍 If you got something out of this, hit like and subscribe. It genuinely helps us get more founders round the table.

💬 Tell us in the comments which napkin question we should ask next.

#BackOfTheNapkin #FounderStories #Entrepreneurship