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In this podcast episode, I discuss my thought process around getting back to basics when it comes to making coffee. I share how, as specialty coffee producers, we often focus intently on controlling the full process and experience for the customer. However, I explain how most people don't want to get bogged down in the intricate details - they just want a good cup of coffee made simple.I describe how I want to emulate my customers more by using standard kitchen tools to make coffee rather than relying on fancy gadgets. I won't weigh and perfectly measure everything out. As I say in the episode, "It's very simple. People get coffee, they buy coffee, they buy it for whatever reason." My goal is to create an enjoyable product for customers while meeting them where they are. Listeners will get insight into my coffee making philosophy and appreciation for keeping things uncomplicated. At the end of the day, I don't want to control every aspect and force complexity. I just aim to...

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