The first episode of Season 2 couldn't be more relevant for the start of a new year and the start of a new brand. We’re going back to the basics with creating a brand from concept to launch, all the steps in between, and beyond. Throughout season 2, we’ll use local businesses as case studies, including my own, and breakdown successes and failures. We’ll discuss how to get started, transition with change, and how to stay relevant in a fast moving ever changing world. In this season, we'll start each episode off with a personal update, followed by an industry update that has relevance to the episode. I hope your year is off to a great start!