Measuring the value of podcast sponsorships are tough. People rarely use links in descriptions, even if it's there and self reported attribution only goes so far. So how do you know if they're working?

0:00 - Jimmy (from Love is Blind)

5:54 - Side Events

8:51 - Measuring Event Marketing Success

0:00 - What do the Norther Lights have to do with marketing?

2:58 - Should VC-Backed Founders Have Podcasts?

7:15 - Should Employees Have Personal Brands?

Every great super hero (and villain) has an origin story. Backchannel has been 10+ years in the making. And today we're sharing how it all came together.

00:00 - Intro (We're not #1 yet?)

06:24 - N'Sync reunion and what get's people to come to tech conferences

17:58 - TikTok Ban

33:01 - Jensen Huang's message on pain and suffering

45:43 - How to take negative feedback

00:00 - Totango and Catalyst Merger

07:55 - Punching Down

17:05 - Current State of AI on Marketing

31:09 - Tweet of the Week